J Blake

[J Blake @jeffblake1964]

@Nate_Google_ Native

[J Blake @jeffblake1964]

@dashboardlim DASHBOARD

[J Blake @jeffblake1964]

@oliverbrocato Zuck

[John @johnvirality]

this telehealth company hit $1.8B with 2 people by selling d*ck pills with fake AI UGC doctors:

the all-mighty MEDVI

it ended with an FDA class-a lawsuit, a New York Times front page, and platform bans across the board.

but hey their methods were pretty cracked

so today i’ll be breaking down the ENTIRE clinical avatar arbitrage playbook behind their $400M run rate

including the legitimate version that doesn't end with federal regulators involved...

here's what's inside:

> the authority psychology framework that explains why AI-generated doctors converted better than real ones in health advertising (the neurological mechanism that makes this work in every high-trust category, not just health)

> the three-step production system MEDVI used to generate synthetic medical presenters, localize them across demographics and languages, and manufacture social proof through sheer volume

> the exact line between legal AI spokesperson advertising and what MEDVI did to cross into fraud (most brands don't know where it is)

> the legitimate version of clinical avatar arbitrage: three proven approaches that extract the same trust mechanism without fabricating credentials

> the cross-category breakdown of how authority-based AI UGC applies to SaaS, DTC, finance, and professional services, not just health

all reverse-engineered from a real $400M case study with real regulatory consequences.

like + comment "MEDVI" and i'll send EVERYTHING your way

(must be following + RT for priority access)

[J Blake @jeffblake1964]

@johnvirality Medvi

[J Blake @jeffblake1964]

@ThierryBorgeat “CFA” - this is from 3 years ago.

[J Blake @jeffblake1964]

@antonioventre “Most reliable” - Didn’t work for me. Set bid cap to $30. High budget. Ended up spending ~$10k in less than 2 hours at a $400 CPA.

[J Blake @jeffblake1964]

@eCom_Amin Pet

[J Blake @jeffblake1964]

@dev_manoj_shah Clone

[J Blake @jeffblake1964]

@ami_ads Blueprint

[J Blake @jeffblake1964]

@NahFlo2n Monk

[Florin @NahFlo2n]

$25k–$60k/month AI monk pages are quietly printing like this

calm, ancient-wisdom avatars
short life or health advice that feels timeless
zero urgency, zero selling pressure

people don’t scroll because they’re curious
they stay because it feels grounding

the advice builds trust first
then ebooks and affiliate products slip in naturally

no real monk
no filming
ai runs faces, scripts, cadence, and posting

it’s not content marketing
it’s belief marketing at scale

i put together a short guide showing
how these pages are structured
what kind of advice converts
and how the monetization is layered in

rt + comment “monk” and i’ll send it
(follow for dm)

[J Blake @jeffblake1964]

@mikefutia ADS

[J Blake @jeffblake1964]

@rom1trs @andrew48x Editor

[J Blake @jeffblake1964]

@DTC_Quizbuilder DR

[The Funnel Professor @DTC_Quizbuilder]

This might be the new META for Direct Response 🤯

Spin out pages in seconds

I broke down the full system

--> Frontend/Backend split
--> One-shot page building
--> Research-to-copy process

RT & Comment "DR", will send the playbook

[J Blake @jeffblake1964]

@markoscales Ecom

[Marko Sekulic @markoscales]

eCom advertorials are STILL criminally underrated...

Just today I found 27 new ones being scaled on Meta as we speak.

Want the doc?

RT + Comment “Ecom” to get in DM! (must be following)

[J Blake @jeffblake1964]

@WallStJesus And what about it?

[J Blake @jeffblake1964]

@TheMattBerman @ridgewallet Ads