Jeff Gunderman

Media Executive • Advisor • Founder • Board Member

[Jeff Gunderman @jeffgunderman]

3-days left to register for this free webinar on The Power of Location Intelligence for Out of Home Media!

Register Today: https://t.co/XdAPZQmE5Q

[Jeff Gunderman @jeffgunderman]

As we all work to understand the evolving world of AdTech, this is a good post from vistarmedia summarizing the power of the DOOH DSP! Vistar Media DOOH Academy DPAA https://t.co/GGw116ZlEB

[Jeff Gunderman @jeffgunderman]

François de Gaspé Beaubien DPAA summit Canada reports that Canada leads the programmatic way globally with 30% of DOOH media transacting programmatically. https://t.co/DipXbEtH1w

[Jeff Gunderman @jeffgunderman]

Let’s keep elevating out of home media to be the most trusted media and to trade equally (or better) than other forms of media! https://t.co/9i8p8gOyav

[Jeff Gunderman @jeffgunderman]

If heading to LaJolla for MediaPost’s Insider Summit don’t miss Marc! https://t.co/bpVcVlLPUG

[Jeff Gunderman @jeffgunderman]

@LamarDigital + Lamar Advertising Company + Vistar Media + New Balance, Great example of real life value of using dynamic creative to make #ooh more relevant and return better value to the advertiser. https://t.co/W4wUq5V3Y9

[Jeff Gunderman @jeffgunderman]

Thanks Kira LeBlanc for these great insights! pDOOH really should be part of every marketers mix! https://t.co/k8Xf0ePTtD

[Jeff Gunderman @jeffgunderman]

Excellent insights from Kira LeBlanc, CMO of Hivestack... https://t.co/PNkUpuz5Kj

[Jeff Gunderman @jeffgunderman]

A good quick read about the evolution of digital targeting and dynamic creative. https://t.co/gLW6emvd9K

[Jeff Gunderman @jeffgunderman]

@annabager presents the OOH 2022 Media Plan Awards @adclubny https://t.co/ZRt0RD0h2S

[Jeff Gunderman @jeffgunderman]

Congrats to OAAA, Outsmart, and IAB Tech Lab and all the partners. Great step on the right direction to advance #DOOH and position the industry for continued growth! https://t.co/njNgoSHFho

[Jeff Gunderman @jeffgunderman]

We need as an industry to elevate out of home media to be on par with other digital, social, online and mobile offerings. Independent 3rd party verification helps us get there and tap into larger media budgets! https://t.co/OvjliVB7WT

[Jeff Gunderman @jeffgunderman]

The future of #OOH and #DOOH is digital, programmatic and 3rd party independent verification. Let's elevate OOH to the same standards as other digital media and shoot for a higher % of the media mix for OOH. It's time for real growth in our medium. We…https://t.co/zu6zqJS3fs

[Jeff Gunderman @jeffgunderman]

As the DOOH ad industry moves more toward data driven media buying, it's important we all keep up to speed on the impact data has on this decision making. As this article points out, it's also incredibly important that the data companies and data scienti…https://t.co/TxgCdcbHzs

[Jeff Gunderman @jeffgunderman]

Amazing what can be achieved when creative minds think about how to best use the #ooh medium! https://t.co/HroFr5IGDS

[Jeff Gunderman @jeffgunderman]

Thanks Barry Cupples for a great read. This past week was the NY Digital Signage week with lots of face-to-face networking and this week continues with Ad Week. I have likely been in more face-to-face meetings and social gatherings than I have across th…https://t.co/igJR7TFWWM

[Jeff Gunderman @jeffgunderman]

https://t.co/JWZIlPhscE

[Jeff Gunderman @jeffgunderman]

This promises to be a good session! https://t.co/1BcG3Z46hu

[Jeff Gunderman @jeffgunderman]

Very cool as we see a convergence of OOH real world advertising ad ads in gaming! https://t.co/9SqlbdJJpd

[Jeff Gunderman @jeffgunderman]

A great time to be in OOH! https://t.co/IMKD605Uxc