J Hallstead

[J Hallstead @jeffhallstead]

https://t.co/4u0yi7LV7j

[J Hallstead @jeffhallstead]

Fully agree that brands don’t need more ads they need to build an audience. There’s no way to win when you’re renting your impressions and can be cut off with the next algorithm update or spike in CPMs. Creating branded content compounds over time.