Jeffro

Family First…and then work, Cincinnati sports (+ UD basketball) and whitetail deer hunting. #lovelandohio #adamscountyohio

[Aakash Gupta @aakashgupta]

NBC told The Office writers to make the craziest opening scene in the show's history for their Super Bowl episode. Budget was unlimited. The $12,000 stuffed cat was a rounding error.

The cold open took 1.5 days to shoot. Normal production for seven minutes of Office screen time is 45 minutes. Two identical trained cats. One thrown up, one dropped down. Trainers in the ceiling. A custom $12K replica on standby. The cast genuinely panicked because the chaos was more intense than rehearsal had prepared them for.

The math behind that mandate is the most underpriced story in television.

Super Bowl XLIII pulled 98.7 million viewers on NBC. The network owned the broadcast that year, which meant they also owned the thirty minutes after the final whistle. The single most valuable piece of real estate in broadcast television.

NBC didn't randomly pick The Office for the slot. They ran promos during the 2008 Summer Olympics six months earlier and watched audience response numbers. The data said The Office had the highest conversion potential among their Thursday comedies. So they gave Paul Lieberstein a blank check for the cold open and told him to hold the audience.

Stress Relief pulled 22.9 million viewers. The Office averaged 11 million that season. One episode doubled the audience.

The real payoff came every Thursday after.

The Super Bowl lead-in exists to solve a specific problem: how do you convert casual sports viewers into appointment viewers for your highest-margin timeslot? NBC's Thursday comedy block was already a nine-figure business. Every retained viewer from that 98.7 million audience becomes a Thursday customer for the next four seasons of the show.

Friends ran this exact play in 1996. "The One After the Super Bowl" pulled 52.9 million viewers, still the most-watched scripted episode in television history. Friends averaged 25 million that season. They doubled their audience and locked in another four years of appointment viewing.

$12,000 on a stuffed cat against that retention target is the cheapest marketing spend NBC ever made.

The opening scene was customer acquisition dressed up as comedy.

[Chatterbox Sports @CBoxSports]

Wes Miller praised Kerr Kriisa for how he handled being benched.

Kriisa added that fixed starting lineups are “an American thing,” noting that in European basketball teams can use 25 different starting lineups in a season.

#Bearcats

[Jeffro @jeffro518]

@Reds Bring on LA

[Jeffro @jeffro518]

Let's go @Marlins beat the @Mets Let's go @Reds ...it's playoff time. Going to be a fun weekend of baseball.

[Mike Dyer @MikeDyer]

Xander is the son of 1992 Ohio Mr. Football recipient Marc Edwards (Norwood). @WCPO

[Coach Switzer @switzech]

Thank you Joe for honoring Elizabeth and to the Baxla Family for spotlighting local athletes across the tri-state!

[Jeffro @jeffro518]

@ChrisDenari @Pacers @NBA Congratulations @ChrisDenari

[CC Sabathia @CC_Sabathia]

Incredible. Coming up on my 10th year, life changing 🙏🏾

[Loveland HS Wrestling @LHS_WrestlingOH]

We’ve got THREE! This girl is a 3x district champ & a 3x State qualifier who pinned her way to her 100th win today. Beast. @switzech

[Jeffro @jeffro518]

@switzech Great job coach. Good luck to them at state.

[Wu Tang is for the Children @WUTangKids]

Adam Sandler introduces Nirvana's surviving members with Post Malone to perform "Smells Like Teen Spirit" at SNL's 50th anniversary concert 🔥

[Dr Keeneland Dan @fatbaldguyracin]

Odds fell to 50% ouch

[Zack Cozart @zack_cozart]

“Make today your masterpiece” 🔥🔥

[Michael Board @MikeBoard1200]

McConaughey: You okay son?
Quinn Ewers: it’s my side, sir.
MM: You need any pills?
QE: What?
MM: Oh. Yeah. Weed. I got you.
QE: ?
MM: smile for the camera. You’re good. I some Willie Nelson shit for you.
#HookEm

[Dan Hoard @Dan_Hoard]

Pete Rose had a 27-year pro baseball career.
I wrote down the name of a teammate from each of those seasons on a small piece of paper, put them in a hat, and had Pete randomly select 10 and share a memory.
Here's "10 Teammates in a Hat" with the Hit King https://t.co/X9SIfxTmrb

[Charlie Clifford @char_cliff]

Joel Cornette's legacy continues to save lives.

The late St. Xavier H.S. and Butler University star's foundation & supporters gathered in Cincinnati this week to carry on their mission of preventing cardiac arrest.

[Jeffro @jeffro518]

@BourbonHooks Surprised to see you think it is ok. I love it, it’s delicious.

[Jeffro @jeffro518]

@switzech What an experience. Great job Coach.

[Jeffro @jeffro518]

@KevinFrye1 @PCSwiring @NewRiff bourbon is the best @fryedaddy61 #pcswiring

[Jeffro @jeffro518]

@JoseCanseco I love that @AROD lives in Mr. 40/40’s head absolutely rent free. Hilarious.