Jeff Seacrist

Digital marketing guy, Webtrends product marketing director, snowboarder, musician, and unapologetic live music freak

[Charlene Li (she/her) @charleneli]

What are the benefits and risks of Real-Time Marketing. Watch our webinar to find out: http://t.co/YD9zM46SIG

[Jeff Seacrist @jeffseacrist]

@CharleneLi Thx for sharing webinar on 12 best practices for real-time marketing prep. Great tips by @lieblink http://t.co/C14qVkvCR4

[Jeff Seacrist @jeffseacrist]

Watching @portland_friend demo @Webtrends Streams and Action Center -- in-the-moment marketing at its finest! #WTactioncenter

[Jeff Seacrist @jeffseacrist]

The view for today's @Webtrends lunch and learn #eMetrics. Join us at "The View" in SF Marriott Marquis

[Jeff Seacrist @jeffseacrist]

@erictpeterson - "Measure the previously unmeasurable" with Webtrends Streams #WTengage

[Jeff Seacrist @jeffseacrist]

Special Twitter offer: 25% off reg rate for @Webtrends #Engage2013, Jan 28-30. Use code ENG13CYBER - this wk only http://t.co/TaiNJVJJ

[Jeff Seacrist @jeffseacrist]

The importance of measuring the social enterprise - http://t.co/j8tBoNUD

[Jeff Seacrist @jeffseacrist]

Presenting at 9 am at #SPC12. "Measuring the Social Enterprise." Based on the crowd still down in the bar, who knows how many will show?

[Jeff Seacrist @jeffseacrist]

Announced at #SPC12: Release of @Webtrends for #Sharepoint 2013- enhanced tools to measure the #socialenterprise http://t.co/GC70HPXe

[Jeff Seacrist @jeffseacrist]

Looking forward to representing @Webtrends next week in Vegas for #SPC12. Visit us in booth 928!

[Jeff Seacrist @jeffseacrist]

Q5 Greater participation and transparency, more direct lines to customers, moving beyond purely internal collaboration

#socbizchat

[Jeff Seacrist @jeffseacrist]

@cmswire Showing biz value is a challenge after the fact. Specific objectives and measurement strategies must be defined upfront #socbizchat

[Jeff Seacrist @jeffseacrist]

Q4 Biggest challenges (other than adoption) are related to measuring true business value beyond simple usage metrics #socbizchat

[Jeff Seacrist @jeffseacrist]

@jennifergosse Absolutely right. The best collaboration keeps the customer involved. It's not just an internal activity #socbizchat

[Jeff Seacrist @jeffseacrist]

Q3 Expertise knows no geographical or departmental boundaries. Greater adoption expands available expertise #socbizchat

[Jeff Seacrist @jeffseacrist]

Measurement! Can't fly blind RT @MJensen: @jennifermason How do you make sure that you have a high adoption rate for the tools? #socbizchat

[Jeff Seacrist @jeffseacrist]

Agree! RT @mikecferrara: Q2: Technology that stops trying to change the way people naturally want to interact. #socbizchat

[Jeff Seacrist @jeffseacrist]

Q2 More natural connections and back & forth discussion, vs. structured top-down communication or simple doc sharing #socbizchat

[Jeff Seacrist @jeffseacrist]

Definitely! Tools don't make you collaborative. RT @dlavenda: Q1 Collaboration is not about tools... #socbizchat

[Jeff Seacrist @jeffseacrist]

@JakeWengroff - Thanks! Happy to chat after the tweet jam. You know where to find me #socbizchat