Jegor Menkov

It’s My 149th Day on “X” Platform ￫ Share Daily Business Successes & Failures With You ￫ 9+ Years in Marketing & Sales ￫ 100+ Businesses Worked With ￫ Follow Me

[Jegor Menkov @jegormenkov]

2023 year results.

2.5 half person e-commerce project.

[Jegor Menkov @jegormenkov]

•••

This one thing boosts the growth of any business.

Including yours.

You are probably curious, is it?
• Big capital?
• Big luck?
• Big head?

Sure, all these things matter.

But I want to draw your attention to something else.

Something that won’t slip away from you like luck.

Оr something else that is beyond your control.

Something you can use as a strategic skill in the ongoing market battles.

The unique and dangerous weapon that is controlled only by you.

I bet you’re thinking, “Jegor, c’mon, spill the tea already!”

Well, it is paying attention to your main and specific business numbers.

Also called Key Performance Indicators (KPIs).

E. g.
✓ Website Traffic
✓ Sales Conversion Rate
✓ Revenue Growth Rate
✓ Customer Acquisition Cost
✓ Return on Investment
✓ Customer Lifetime Value
✓ Etc.

The main thing in your business you should always focus on.

And here are some key points, why:

Any business owner deals with limited resources of time, money, and energy.

Moreover, time and attention are crucial in this case.

Since lost money is a replenishable resource, while lost time and attention are not.

So you should seek to invest those resources wisely.

Now, let’s delve into how numbers will help you make it.

The key principle here sounds as:

“You can only manage and improve what you measure.”

And the bigger the business gets, the more crucial it is to follow this principle.

A short guide for you to improve this skill:

1) Break down your business into main numbers (KPIs).

2) Measure and monitor these main business numbers (KPIs).

3) Get insights and apply changes based on them.

And as a result, your business life will become smoother.

Because, next time when you consider:

“Should I invest in creating a new brand logo?”,

Or

“Should I increase my website traffic for the same amount of money?”

Your KPI numbers will help you make a wiser decision for your particular case.

I hope at this point you’ve had an “aha” moment.

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It’s my 142nd day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

1) Don’t overcomplicate your business life in your head.

2) Don’t compare yourself too much with others.

3) “Do what you can, with what you have, where you are.” — by Theodore Roosevelt

Stay in the market.

Be competitive in the market.

But if the standard rules don’t work for you, create the rules and style that suit you.

Look at me.

9+ years fighting to win.

No more hair on my head.

Rivers of business scars, blood and crises behind.

Still here on the market battlefield.

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It’s my 139th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

•••

The “Never Give Up” rule is overrated in business.

Before you call me a cowardly sausage,

Let me explain one significant nuance.

There is a huge difference between:

“Quit the game” vs. “Give up the things”.

Sure, if you want to win, you must stay in the game.

But it doesn’t mean banging your head against the wall daily.

Because there might be:

(A) Better tool to break the wall than your head.

(B) Better way for you to overcome the wall.

(C) Better wall for your desired outcome.

It’s closely tied to a strategic business mindset.

Why?

Because the longer you’re in business, the clearer it becomes:

It’s influential not only what you do in business but also what you don’t do.

Probably, you live in the real world like me.

This means you’re aware that you have limited resources of time and attention.

So it’s crucial to have your personal “I don’t do” list.

The things you’re willing to give up for more significant strategic results.

E.g.
✓ I don’t sacrifice long-term strategy for short-term gain
✓ I don’t work with arrogant people, no matter their status
✓ I don’t chase social status as the main strategy goal
✓ I don’t work on short-term tasks until 12:00
✓ I don’t answer calls or read emails until 12:00
✓ I don’t sell my time as the only and main service
✓ I don’t sacrifice my health for financial results
✓ I don’t buy business services and products spontaneously
✓ I don’t...

Maybe it’s time to give up on these things.

This is exactly how the “less is more” principle works.

It means not only doing the things, that matter in the long run.

But also avoiding things that hold you back at the moment.

The things that pull you off course.

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It’s my 137th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

@Aqu420rius What makes you think that I'm trying to fool someone?

[Jegor Menkov @jegormenkov]

How to build genuine and solid business relationships with your clients?

2 fundamental matters:

1) Always remember that that you don't deal with business companies or businesses.

You deal with other people like yourself.

Don't objectify humans too much.

2) It is impossible to build with short-term goals, tricks and manipulations.

It requires uniqueness, time, effort and consistent delivery of value to a specific person.

It’s something you just can’t skip.

As an award, you get feedback like the one I received yesterday after 8 years of consistent work with one of my best clients.

“Hello, Jegor,

I would like to express my sincere gratitude for your professionalism, dedication, and invaluable contribution to my business.

Your ability to handle text creation, meticulous attention to detail, and comprehensive project management are extremely valuable.

Thanks to your efforts, I have great confidence in you as a business partner, which as we know, is the cornerstone of any successful collaboration.

Your professional approach and attention to detail not only help me save time and avoid potential mistakes but also give me peace of mind, knowing that all projects are handled with the utmost care and competence.

This allows me to focus on other areas of the business, knowing that marketing activities are in reliable hands.

Additionally, I am grateful for the challenges and lessons that I sometimes have to address personally.

This is an important part of our collaboration that promotes growth and improvement.

Your professional attitude and ability to find solutions even in complex situations are valuable.

I would like to thank you for the long years of collaboration. During this time, our relationship has evolved into a true partnership, based on mutual trust, respect, and shared goals. Your contribution to the growth of my business is invaluable.

Thank you for everything you do, Jegor. Your quality of work, dedication, and professionalism are truly appreciated. I believe that our collaboration will continue to be successful and beneficial for both parties.

With gratitude,
Valentina White”

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It’s my 132nd day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

•••

What are the 3 key decisions your buyer's brain makes?

Quoting the great classic William Salespeare:

“To buy, or not to buy, that is the question”.

Well, if we get a bit more serious,

today I want to draw your attention to three crucial stages in your buyer’s psychology.

Make sure to provide answers to these three key questions in each of your marketing campaigns.

They are formulated as follows:

1) Why buy anything?

At this stage, your buyer questions the necessity of making a purchase.

This entails identifying your buyer’s common needs, challenges, or desires that can be met through a purchase.

2) Why buy from you?

Here, your buyer considers the question of choosing a specific provider.

Your offer should accent your uniqueness, specific value, and stand out among competitors.

Highlight why your offer is the best choice to meet your buyer’s needs.

3) Why buy now?

This phase focuses on grabbing attention by generating a sense of urgency.

Your buyer should feel confident that choosing to buy now is the best decision.

This may include your temporary discounts, limited-time offers, or other incentives to prompt action.

Concluding,

I’d like to draw your attention to the importance of following these stages in sequence.

A frequent mistake is when companies initiate their marketing communication with:

“Purchase from us, We’re fantastic.”

A deep understanding of these stages will help you tailor your marketing and sales campaigns.

Make your buyer’s journey smoother.

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It’s my 130th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

@IeNoomArt Then be a right example to them 🙂

[Jegor Menkov @jegormenkov]

Here is something I practise, and I encourage you to do the same.

If someone in your team wants to take responsibility for something.

Support them to do so.

Be the one who has their back.

The more experienced I become in working with people, the more I see these people as the gold.

I have a feeling.

These people are an endangered species.

Try it for yourself.

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It’s my 128th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

•••

Facebook Ads vs. Google Ads

What is the better choice for promoting my business?

This is a common question from my new clients.

And I don’t like answering it with just one choice.

Instead, I hit them with an answer:

“You should use both if you want better long-term results”.

Why?

Let me share a real-life case from my experience with a marketing client.

So, we’ve got this guy Tim.

Tim is the owner of a pretty cool online store for men’s jewelry and accessories.

We figured out the advertising channels that work best for him.

Tim mentioned that he wants to turn off the Google Ads channel.

He emphasized his choice as follows.

“I compared the reports of Google Ads and Facebook Ads:

1) In the Facebook Ads reports, sales are recorded to be twice as high.

2) In the Facebook Ads reports, the average cost per customer acquisition is 60% lower.

3) I want to keep only the most effective ads channels.”

That makes sense, right?

But there’s one crucial nuance Tim wasn’t aware of.

We gave Tim a more in-depth analytics report on his ad campaigns.

The report illustrated the entire journey of his customer.

From the first visit to Tim’s online store and ending with the actual purchase.

In his case, the most common customer journey scenario was as follows:

The customer first lands on the website via Google Ads ￫ But typically, he doesn’t make a purchase right away ￫ Next, he is included in the audience of some Facebook Ads campaigns ￫ And starts seeing ads on Facebook from time to time ￫ After several extra ad touches, finally makes the purchase.

Tim had an aha moment.

It’s the synergy between Facebook Ads and Google Ads that makes it effective.

Moreover, we showed Tim that it works both ways.

We have a second common customer journey scenario, where everything works in the opposite direction:

The customer first lands on Tim’s online store via Facebook Ads ￫ He doesn’t make a purchase right away ￫ Later on, he finds his way to the website via Google Ads ￫ And finally makes the purchase.

In this case, we won’t delve into the detailed reasons why it happens like this.

The main message of this case story is to show you:

1) It is better to use both ad channels if you want better long-term results.

2) The key to effectiveness lies in the synergy between these ad channels.

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It’s my 126th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

@DavidKassir David, thanks for the feedback.

[Jegor Menkov @jegormenkov]

The basic attitude you should work on as an entrepreneur is:

Never blame other people.

Because it is your fundamental superpower.

This means you always take responsibility for the overall result.

Let me share the mindset I practice daily as an entrepreneur.

It does not matter what specific failure happened to my business.

But I prefer to tell myself about failures this way:
✓ I ordered the wrong service/product
✓ I hired the wrong people
✓ I chose to work with the wrong clients
✓ My ads do not generate leads/sales
✓ My marketing strategy sucks
✓ And so on.

This may sound like irrational behaviour.

But it’s not.

And here is why:

If you blame other people and circumstances, you will never learn a lesson.

The business lesson you really need at “that moment”.

Because if you don’t take responsibility for the overall result.

Then you remain in the victim mentality.

Your mind says:

“I am OK, but the world isn’t fair, they’re hurting me”.

The such attitude does not motivate you to change anything.

Because it keeps you on the island of mental comfort.

Instead, you should say to yourself, “Screw this island”.

I am not a victim here, there are still things I can manage.

So let’s focus on the overall result and the things I can influence.

And that’s exactly what will enable you to be a more competitive market player.

You should prefer to be result-oriented rather than blame-oriented.

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Click here for more ￫ @jegormenkov

It’s my 124th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

@GenevaGnome My friend, you see, what is considered spamming by one person may be considered useful and valuable information by others. You can't understand this until you have the courage to share it openly with others.

[Jegor Menkov @jegormenkov]

@keiferwise Keifer, thank you for your feedback. I do my best. I started my account about 3 months ago from 0. I guess it will take more time to increase the interest of the audience 🙂

[Jegor Menkov @jegormenkov]

•••

Never copy your business competitors in this way.

Here is a common scenario.

My new clients show me their competitor’s random Website page or Facebook ad.

And ask me, "Let’s do it like this."

Buddy, don’t fall into this trap.

In most cases, it won’t give you great results.

Even worse, it may totally mislead you.

And that’s why.

You don’t know:
1) Тheir real sales strategy.
2) Тheir real business model.
3) Тheir real business numbers.

Be savvy about this.

Steal like an artist.

This means:
A. Don’t copy-paste the superficial things.
B. Don’t plagiarize the things at all.

Instead, delve into deeper things like:
✓ Sales strategy
✓ Business model
✓ KPIs & numbers

Make your insights based on it.

Build your own unique and invisible business strategy.

As a bonus, feel calm when your competitors copy-paste superficial things.

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It’s my 121th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

Here is a bitter red pill for you 💊

If you live in the real world, like me.

Then you know that there can be really tough and demotivating times in life.

When, despite your best efforts, you just aren’t getting the results you desire.

So I would like to remind you the one of my favourite “red pill” reminders:

“It’s always better to be a competitor than a victim. you win or you learn. Keep going”.

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It’s my 119th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

•••

Avoid the trap, that 98% of businesses fall into when they launch a new website.

My online business promotion journey spans over 9 years.

And here’s the most common online promotion mistake scenario:

The way most businesses launch a new website:

1) They discover a website that they personally like.

2) They find a web studio to replicate something similar.

3) They launch a website they find beautiful.

Jegor, so where is the trap?

The trap comes in the next step.

When businesses remember that they launched a website not just to make it beautiful.

And not solely for their personal enjoyment.

But also to attract more new customers.

Yet, for some reason, they don’t appear, despite the website being beautiful and cool.

That’s when they realize it needs some promotion.

So they turn to marketing professionals.

And here comes a surprise from marketing fellows.

They declare, “Guys, your website needs a lot of major changes.”

Here business fellows respond with something like:
• “Are you nuts? We already have a cool website, don’t we?”
• “Are you crazy? We just invested a hefty sum in launching a website.”

So, marketing folks provide a quick guide to business folks on how to promote their business online.

Here, business folks usually have an “aha” moment.

They realize that they should have done everything the other way around.

They should have done this:

1) Consult with marketers who will drive market analysis.

2) Assist in identifying the Unique Selling Proposition (USP).

3) Opt for suitable marketing tools using the 3M strategy (Market > Message > Media).

Then, and only then, jointly with marketers, move on to developing a website for a strategic marketing plan.

Guys, this has a huge impact on how your business website will look like.

This way, you will save a ton of time and money.

It has been proven many times in my work with various clients over the past +9 years.

The final message for you.

Avoid the trap.

Do it differently and get different results.

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It’s my 117th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

Entrepreneur, tell yourself this every day:

1) I win, or I learn.

2) My attention is my main asset.

3) My business numbers first, then my creative ideas.

4) My wasted money can be recovered, but wasted time can’t.

5) I don’t know what I don’t know until I know it.

And hey, don’t take things personally.

Never lose sight of the fact that business is just a game.

Make sure to have some fun and enjoy the journey itself!

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It’s my 114th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

•••

Any business strategy always requires sacrificing for greater gains.

There are no business decisions out there that don’t involve some risk.

I get that this is supposed to be motivational, but let’s be real.

There are no business decisions out there that don’t involve some risk.

Even if you’re not risking money, you’re risking your other resources:
✓ Time
✓ Comfort
✓ Short-term benefits
✓ Personal preferences
✓ Security
✓ Familiarity
✓ Control
✓ Ego
✓ Autonomy
✓ Safety
✓ Habits

This covers everything when you need to decide:
✓ The products and services you intend to offer
✓ The target audience for your products and services
✓ The marketing agency you plan to hire
✓ The advertising campaign you aim to run
✓ and so forth.

You just can’t avoid losses.

It’s just how the real world works.

All you can do with that are these three key steps:
1. Clearly identify the main thing for yourself.
2. Clearly identify the secondary thing for yourself.
3. Pay and sacrifice the secondary to achieve the primary.

These are the key points of any strategy.

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It’s my 112th day on the “X” platform.

Daily, I share business content that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

There will always be people who judge you.

No matter what business you're in.

No matter what your intentions.

No matter what actions you take.

No matter what goals you set for yourself.

There will always be people who will be your judges.

It is just the way people tend to behave.

Nothing you can do can change that.

Instead, you should:

1) Accept this as a fact of human behaviour
2) Strengthen your emotional stability
3) Increase your mental antifragility

This should not be an excuse that stops you from achieving your goals.

Your focus should be on people who are open to collaboration.

Here you can find an example of such vibe ￫ @jegormenkov

It’s my 111th day on the “X” platform.

Daily, I share business successes and failures that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.

[Jegor Menkov @jegormenkov]

@primenumberfew ?

[Jegor Menkov @jegormenkov]

—

Are “These” Marketing Methods and Channels Dead?

Lately, You might hear such loud complaints as:
• “SEO is a thing of the past”
• “Google Ads is no longer effective”
• “Facebook Ads has lost its impact”
• “Email Marketing is on its way out”

A real surge of panic spreading among entrepreneurs and marketers.

But let’s be the ones with You who try to keep a cool head.

So, let’s adjust Your mindset for a more positively oriented outcome.

How?

1) Sorry, but let’s start with a bitter pill

If You are unable to achieve the results You seek, it doesn’t mean the marketing channel or method is dead.

It’s easier to declare things dead than to turn them into an advantage.

Don’t rush to bury. Keep the door open.

2) Consider arguments for and against

Delve into the perspectives of those claiming a marketing channel is dead and those defending its effectiveness.

Strive for objectivity and diversity of opinions.

3) Diversify risks

Who typically frets the most when a marketing channel stops delivering its previous positive results?

Those who bet everything on one marketing horse.

Work with risks.

Promote Your products or services across multiple channels.

Keep it simple, but effective.

Two channels are better than one.

Three are better than two.

Keep moving forward with the same logic.

Follow me for more related content ￫ @jegormenkov

It’s my 110th day on the “X” platform.

Daily, I share business successes and failures that you might learn from.

9+ Years in Marketing & Sales.

100+ Businesses Worked With.

Warning: “Red pill” vibe only.