Jesús E. Lobejón

Ese Storyteller que querrías en tu Team porque es muy Pro, y no te aburre nunca.
Estratega, Tecnófilo, Brandero, con sana locura…
¿Hace cuánto que no hablamos?

[Peter Girnus 🦅 @gothburz]

Last quarter I rolled out Microsoft Copilot to 4,000 employees.

$30 per seat per month.

$1.4 million annually.

I called it "digital transformation."

The board loved that phrase.

They approved it in eleven minutes.

No one asked what it would actually do.

Including me.

I told everyone it would "10x productivity."

That's not a real number.

But it sounds like one.

HR asked how we'd measure the 10x.

I said we'd "leverage analytics dashboards."

They stopped asking.

Three months later I checked the usage reports.

47 people had opened it.

12 had used it more than once.

One of them was me.

I used it to summarize an email I could have read in 30 seconds.

It took 45 seconds.

Plus the time it took to fix the hallucinations.

But I called it a "pilot success."

Success means the pilot didn't visibly fail.

The CFO asked about ROI.

I showed him a graph.

The graph went up and to the right.

It measured "AI enablement."

I made that metric up.

He nodded approvingly.

We're "AI-enabled" now.

I don't know what that means.

But it's in our investor deck.

A senior developer asked why we didn't use Claude or ChatGPT.

I said we needed "enterprise-grade security."

He asked what that meant.

I said "compliance."

He asked which compliance.

I said "all of them."

He looked skeptical.

I scheduled him for a "career development conversation."

He stopped asking questions.

Microsoft sent a case study team.

They wanted to feature us as a success story.

I told them we "saved 40,000 hours."

I calculated that number by multiplying employees by a number I made up.

They didn't verify it.

They never do.

Now we're on Microsoft's website.

"Global enterprise achieves 40,000 hours of productivity gains with Copilot."

The CEO shared it on LinkedIn.

He got 3,000 likes.

He's never used Copilot.

None of the executives have.

We have an exemption.

"Strategic focus requires minimal digital distraction."

I wrote that policy.

The licenses renew next month.

I'm requesting an expansion.

5,000 more seats.

We haven't used the first 4,000.

But this time we'll "drive adoption."

Adoption means mandatory training.

Training means a 45-minute webinar no one watches.

But completion will be tracked.

Completion is a metric.

Metrics go in dashboards.

Dashboards go in board presentations.

Board presentations get me promoted.

I'll be SVP by Q3.

I still don't know what Copilot does.

But I know what it's for.

It's for showing we're "investing in AI."

Investment means spending.

Spending means commitment.

Commitment means we're serious about the future.

The future is whatever I say it is.

As long as the graph goes up and to the right.

[Jesús E. Lobejón @jelobejon]

@Aho_Serval @Anime_Frieren Do you happen to have that translation somewhere?
Thank you!

[Jesús E. Lobejón @jelobejon]

@realevancall Any chance we can get to read the full lyrics anywhere? I was today thinking how great it would be to know all it says, as well as the words for the choir in “Beyond the Journey's End” (sublime!)

[Máximo Gavete @omixam]

«Si usted quiere ser diseñador, tiene que decidir qué le interesa más: hacer cosas que tengan sentido o hacer dinero.»
R. Buckminster Fuller. ±1960

[Jesús E. Lobejón @jelobejon]

Jó, llego años tarde lo sé, pero si alguien sabe dónde se puede comprar el libro del gran Fernando Beltrán (@nombrarlascosas) sobre Naming le estaré agradecidísimo. Está casi imposible de localizar: y es de esas lecturas imprescindibles en #Branding.

[Jesús E. Lobejón @jelobejon]

Muy contento de haber participado con La Central de Marketing en el proyecto nominado a ganar un premio de @educafestival 2024 en la categoría de Producto Educativo. 🏅

¡¡Mañana en CaixaFórum Madrid se dan a conocer los ganadores qué nervios!! 👊🏼

https://t.co/SiViQe7vWO

[Educafestival @educafestival]

Apasionados de la educación...

Os esperamos este jueves 20 de junio a las 18:30 horas en el CaixaForum de Madrid!!!

¡Los Premios Búho os están esperando!🦉

https://t.co/JbKyT3RdUw

[Erik Meijer @headinthebox]

When I left Meta, I told Mark that using AI, the Infra org could easily be reduced to 1/10 of their current size while doing a better job (*).

Large companies are like fast-food joints. You need lots of processes to create a bland product with consistent quality with average employees (you cannot have 70K employees that are all in the top 10% of the industry)

Small companies are like Michelin-star restaurants. You can hire a few top notch people and let them do their magic to create amazing things. No OKRs, no performance reviews, no BS necessary.

(*) He never replied, so I guess he thought I was crazy, or he ignored me because I was leaving already.

[Educafestival @educafestival]

Os anunciamos el listado de campañas que forman parte de la Lista Corta de la V Edición de los Premios Búho🌟
Los premios se darán a conocer el próximo 20 de junio en la Gala que se celebrará en el CaixaForum de Madrid.
🔗 https://t.co/dGU7WqxIPh
#educafestival
#premiosbúho2024

[Cris Busquets 🦊 @cbusquets]

Hace cinco años estaba en Holaluz.
Fíjate tú cómo puede cambiar todo.

[Cris Busquets 🦊 @cbusquets]

Creo que nunca he visto los OKRs "bien" implementados y que sirvan para medir lo que se supone que tienen que medir.

Casi siempre requieren esfuerzo de semanas... para nada.

La simplicidad siempre gana.

[Penpot @penpotapp]

Hi all!
We need to ask you a favor🫶

Since our team is working so hard to have all the new features ready for Penpot 2.0, we want to show them some love for their final effort

Can you send us a message of encouragement?

We're also giving away a Penpot hoodie for the best one!

[La Bonilista @bonilista]

En 30 minutos hablaremos en la #bonilista sobre el origen de la cultura de las empresas en general y la llamada «cultura hacker» en particular.

Si queréis sumar vuestro timeline al debate y que conozcan la lista de correo, vuestro RT ayudará ❤️ https://t.co/lkFWNj6nD2

[Bravent @bravent]

👉GLOBAL AI BOOTCAMP 2024👈

Te esperamos el sábado 2 de marzo en el #GlobalAI2024, el evento de comunidad perfecto si te apasiona la #IA

¡Nuestros compis tienen preparadas unas charlas increíbles que no te puedes perder!

🎟Reserva tu entrada gratuita: https://t.co/5AJrMWEmXu

[Dogan Ural @doganuraldesign]

The Sora team has started sharing new videos.

Some of them are quite interesting.

🧵 Here are 10 examples:

[Dime Asociación de Diseño de la Meseta @DimeAsociacion]

Tenemos nuevo #DUPLEX,
las charlas online de Dime.

Collage y videocollage en publicidad.
El viaje dentro del proceso creativo hasta llegar a un estilo propio y poder vivir de ello

Con con @funkyvision

🔗 - ONLINE https://t.co/w3lm0LYXhS

📅 - 15 FEBRERO

🕒 - 17 a 18:30h

[InfoLeon @InfoLeon_com]

#Leonesp hablará sobre #emprendimiento, #IA y #ciberseguridad en #EspacioVías 🗣️🤖💻
#ule #unileon #ildefe @Ildefe @unileon
(https://t.co/V72tZkVdBm)

[Teresa Aguilar Sánchez @Teresa_trad]

Hoy es el Día del Punto y Coma. A cuidarlo y utilizarlo para que no desaparezca.

[Jesús E. Lobejón @jelobejon]

@david_bonilla Ya en el momento en que los llaman "Fropies" el desvarío alcanza niveles dignos de un capítulo de "The Office"😝

[David Bonilla @david_bonilla]

¿Recordáis cuando las agencias de inteligencia estadounidenses prohibieron los furbys en sus oficinas por considerar que podían ser un riesgo para su seguridad?