Communication is all about building a rapport with those you want to talk to. Tell them a story, in language they’ll understand and associate https://t.co/tTuBtleAZB difficult can it be?https://t.co/QSI4FJnO3I #communication#publicrelations#writingtocommunicate
A recent @holmesreport study showed that the importance of press release was declining while the importance of storytelling was on the rise.
Just because we’ve always delivered news one way doesn’t mean it still holds true.
#socialmedia#publicrelations#pressrelease