jen

Jenna Wojcik

[jen @jen05189474]

@CallanSarfert @lashondaeaddy If a crisis occurs among a sports team it is not just the team that is involved or affected -fans feel as though they are a part of that team and will express negative opinions / disappointment of how it is handled #weareconqueringcrises

[jen @jen05189474]

@CallanSarfert @lashondaeaddy Politicians can sometimes become too comfortable w/ their followers and post things that they shouldn’t - especially making statements on certain topics without gaining approval from one of their PR team members #weareconqueringcrises

[jen @jen05189474]

@CallanSarfert @lashondaeaddy SMI’s we’re used a lot during COVID-19, social media was one of the few and only outlets where everyone could connect and SMI’s could promote their brand’s product/service #weareconqueringcrises

[jen @jen05189474]

@CallanSarfert @lashondaeaddy Explain their mission, how they help their target recipients, how others can get involved, why they are doing what they do. Posting footage of fundraising events as well #weareconqueringcrises

[jen @jen05189474]

@CallanSarfert @lashondaeaddy A stakeholder could be more impacted by a crisis depending on their religious identity. Whether it’s how they perceive the response or the premise. #weareconqueringcrises

[jen @jen05189474]

@cfly77 @chris10buckley Consumers value when an organization is prepared and everything has a plan. Proactive CSR helps protect both the consumers and the company in the event of a crisis #weareconqueringcrises

[jen @jen05189474]

@cfly77 @chris10buckley Stakeholders may want to see that money being invested elsewhere, especially if that money could help expand the organization or increase assets / profits instead #weareconqueringcrises

[jen @jen05189474]

@cfly77 @chris10buckley It takes a village. Employees should expect to be involved in CSR with everything they do for the sake of both their personal and the company’s reputation. It doesn’t hurt for the company to remind them as well #weareconqueringcrises

[jen @jen05189474]

@cfly77 @chris10buckley Ultimately, company taking full ownership and responsibility for any issue or crisis will result in them being viewed in a more positive light than if they had not taken responsibility. #weareconqueringcrises

[jen @jen05189474]

@cfly77 @chris10buckley A negative impact an SMI could have on an org. during a crisis would be escalating the issue, rather than doing their part to get the crisis under control. It won’t be a good look for the company or the SMI if they make the issue worse #weareconqueringcrises

[jen @jen05189474]

@cfly77 @chris10buckley Being an authentic company creates a level of trust with clients/customers. Staying true to your mission builds respect for your brand #weareconqueringcrises

[jen @jen05189474]

@kaitlynekking @lashondaeaddy Preparation stage- not only does this help a company resolve a crisis but it also can prevent a crisis by analyzing how certain things can be perceived before it is released to the public #WeAreConqueringCrises

[jen @jen05189474]

@kaitlynekking Selling it makes management understand that it is a serious crisis and resources should be used to deal with it. Brushing off a crisis is never a good look! #weareconqueringcrises

[jen @jen05189474]

@kaitlynekking Be completely transparent, own the issue, make the steps to ensure the crisis will never occur again, and make the steps to build trust back from the public #weareconqueringcrises

[jen @jen05189474]

@kaitlynekking @lashondaeaddy Without stakeholders there is no company. Organization’s should regularly be checking in with their stakeholders to reflect on what they are doing well and what they can improve on #weareconqueringcrises

[jen @jen05189474]

@kaitlynekking @lashondaeaddy The organization should be entirely open and prepare its SMI. Providing the SMI with the company’s purpose and some crisis preparation can prevent a lot of mess for everyone #weareconqueringcrises

[jen @jen05189474]

@kaitlynekking @lashondaeaddy Yes if their target audience trusts that the SMI believes in the organization’s product and mission #weareconqueringcrises

[jen @jen05189474]

@kaitlynekking @lashondaeaddy Yes if their target audience trusts that the SMI believes in the organization’s product and mission