A4 Vary the length/format of content to make it appealing to different readers. Use videos and #infographics in long-form content pages https://t.co/4XWsZOETeO
A2: Attract the right traffic to your site so optimize your site and create content that your ideal buyers are searching for #Page1MktChat https://t.co/D0NP9BuY4B
A2 SEO is a piece of the puzzle. Customers begin the buying process online so you need to make sure you're appearing where they search https://t.co/D0NP9BuY4B