SABRES is the world’s largest and most prestigious PR awards programme, recognising superior achievement in campaigns that demonstrate the highest levels of strategic planning, creativity and business results in N. America, EMEA, Asia-Pacific, Latin America, S. Asia and Africa.
From #TeresaMay to @kfc, 2018 came and went with some seriously impressive comms moments!
In our penultimate #PR360Insight for 2018, our Leadership Team reflect on the communications highs in Public Affairs, Corporate, Brand and Social & Digital.
https://t.co/JTjcr7uXuL
"Relying solely on clicks to your site after a campaign is not a good success metric. If you’re seeking to build strong relationships with your readers, you need their interest & engagement."
This weeks #PR360Insight talks 'click-worthy' vs. clickbait ➡️
https://t.co/GFBwwaEbL0
"If your content strategy boils down to “content for the sake of content”—or put another way, content without strategy—you’re likely to be harming your brand, not helping it."
This weeks #PR360Insight on content marketing now live ➡️
https://t.co/gG3vSLPUcU
"It’s time to re-energise how we earn attention & affiliation. We must resist the temptation of soaring coverage report figures & the instant gratification of a well-executed media drop".This weeks #pr360Insight now live➡️
https://t.co/1HqiG4dgNQ