jenna

sports marketer. building in ai.
📍field growth @spacexai via @cursor_ai @graphite
prev @nhl @caa_sports @jumpman23

[jenna @jennananpei]

@alexisohanian @arkeroai 100% agree! I’m constantly talking to sports properties about how they need to invest in ai tools to streamline their processes

[jenna @jennananpei]

me talking about @bot 🤷‍♀️

[Jordi Hays @jordihays]

AI bros will look at you with a straight face and tell you this changes everything

[jenna @jennananpei]

This is the partnership in F1 that I’m watching. So many F1 partnerships are driven by B2B that @AstonMartinF1 is going to make waves with this 🔉

[Defected Records @DefectedRecords]

It’s here!

@AstonMartinF1 🤝 @defectedrecords

The first I / AM DROP of the season is coming. 🔊

Stay tuned… 👀

[jenna @jennananpei]

@matankatzzzz https://t.co/rt8VGdDlUZ with @KirillSudosa

[jenna @jennananpei]

Sports partnerships and activations were stacking. My answer became: @bot takes that lane.

One teammate, one job.

Trendspotter is the radar. Sports, culture, what’s landing.
https://t.co/FlzBR0GGny

Bing Bong is partnership ops. Deadlines, inventory, in the arena.
https://t.co/gMvBJPoCeP

Event Producer ships the activation. Run-of-show through day-of.
https://t.co/9WFNpQLtnK

[jenna @jennananpei]

playbooks > prompts

[eric zakariasson @ericzakariasson]

the @SpaceXAI team has been collecting a bunch of good grok bot guides, go check them out: https://t.co/ABMIPz0vvG

[jenna @jennananpei]

@theportlandfire mascot reveal almost landed. Here’s what I’d change:

Shorter. Period. We have a 10-second attention span.

It felt Gen Z but got played to little kids. Aim at the older ones, kids look up to them.

Pour It Up was the move but end there, it got sandwiched.

[jenna @jennananpei]

how did I end up at @SpaceXAI from @NHL ?

I’m back on @X to share my journey from the last time I was here.

[Warsaw Center @UOWarsawCenter]

Congrats to alum @JrawNanpei on her new gig @NHL!