Get your glow on! ✨
Our Melanin Glow Gold Illuminating Moisturizer will make your skin glisten with a radiant hydration from morning to night & our Deep Conditioning Shea + Cocoa Butter Blend will leave your skin shining with that moisture-whipped afterglow!
Witching our Jergens Family a spooky & safe Halloween 💛👻
Our Ultra Healing moisturizer is here to cast a healing spell on your extra dry skin! 🧙♀️
Let us know what you’re dressing up as this Halloween in the comments below 🎃
Your skin can thank us later! 😉
Our Melanin Glow Bronze & Gold Moisturizer melts into skin leaving an illuminating glow with our Cocoa and Shea butters 💖
Two is butta than one ingredient 😉
The combination of naturally derived African Shea Butter and rich Cocoa Butter in our Deep Conditioning Shea + Cocoa Moisturizer hydrates your skin on another level 🙌💜
Teachers, the ⏰ is ticking – don’t forget
to enter our Pure Hydration contest!
We’re rewarding 10 school teachers with a $1,000 grand prize + a full stock of Pure Hydration lotions for your classroom 📚
Give a glowing welcome to our newest Melanin Glow Gold & Bronze 👏
Introducing our gold and bronze subtle sheen that gives you a little extra everyday gleam ✨
Get all-day softness and peace of mind with our new Pure Hydration 🙌
Our feel-good ingredients keeps your skin happily hydrated – it’s pure perfection 💚
Drop a 🌿if you’ve tried out our newest 24hr moisturizer!
We’re honored to introduce the Glow Collective! Together, @officialsheiks, @angelalambmd, and @stylenbeautydoc will speak to caring for melanin-rich skin, legacy ingredients made popular by Black beauty traditions, and our continued DEI efforts.
Behind the Scenes of our #NYFW launch event ✨ Our new products left an illuminating glow on the models as they walked down the runway! officialsheiks
📸 tonewoolfe
Mark your calendars because today is National Shea Day and our Oil Infused Enriching Shea Butter Moisturizer is here to slay 👏
Drop a 💛 if you’re celebrating today with Shea Butter!
Guess what? 😉 We’re here to let you in on a secret… we’re dropping a new product soon and we know everyone wants, loves and deserves a “glow” 💗
Comment your best guesses below 👇
Meet Shea + Cocoa! 💜 This whipped butter blend gives all the benefits you want using:
🌱 Naturally derived Shea butter
🤎 Cocoa Butter known to moisturize
✨ Vitamin B3 & E known to nourish skin
Glow as if the sun is still shining this Autumn using our Instant Sun Sunless Tanning Moisturizer + Bronzer! 🤎
Get seamless, sticky-free, drama-free color using our feel-good filled formula 🤩