Jeremy Roth

[Jeremy Roth @JerSocial]

We now live in an era where you could make the Hockey Hall of Fame just by tweeting. What a world! https://t.co/arAcHaWmB7

[Jeremy Roth @JerSocial]

As digital advances, there will ALWAYS be room for effective email marketing

[Michael Cox @mdc3rutgersedu1]

Q3 -The owned media that works best in the digital field is an email list and your own website, specifically the blog section. Both these are areas your company doesn't have to pay to play to utilize. You also can directly connect with your subscribers.

#RUCM789

[Jeremy Roth @JerSocial]

Of course this all depends on the content supply chain and focusing on what makes your brand an authority!

[Jeremy Roth @JerSocial]

3 of the best owned media channels are a website (mobile and desktop) with organized landing pages, social media platforms to share content and conduct social listening, and a blog to improve SEO and dive deeper into the goals set by your organization

#RUCM789

[Jeremy Roth @JerSocial]

Companies like Go Pro do this perfectly, mainly combining its earned media and owned media to drive engagement and tell stories #RUCM789

[Jeremy Roth @JerSocial]

3 of the best owned media channels are a website (mobile and desktop) with organized landing pages, social media platforms to share content and conduct social listening, and a blog to improve SEO and dive deeper into the goals set by your organization

#RUCM789

[Jeremy Roth @JerSocial]

Love the metaphor, it’s all about adapting!

[Emma Hopkins @emhhopkins]

@mnburgess Q2) Nourishing your brand through a healthy content supply chain is like feeding a #SourdoughStarter… it’s not about getting ahead, it’s about staying alive #RUCM789

[Claire McKinney @McKinneyPR]

#RUCM789 And it's important to train your employees and to have a public social media policy to maintain messaging and consistency

[Michael Cox @mdc3rutgersedu1]

Q2- Maintaining a healthy content supply chain is part of an effective Content Strategy. By building you plan, you ensure a full pipeline of content that is able to be deployed effectively across your digital space, and be able to react to customer generated content.
#RUCM789

[Jeremy Roth @JerSocial]

Your content supply chain should be a well oiled machine, always adapting to the newest trends and adjusting based on continued engagement #RUCM789

[Jeremy Roth @JerSocial]

Without a healthy content supply chain, objectives within an organization are unclear

This chain involves all disciplines and ensures that you are getting the most value out of roadmap that you can measure

It is so important keep every employee engaged

#RUCM789

[Renee Wu Liu @ReneeWu71822547]

Q1) How beneficial is content curation to a marketer's content mix? #RUCM789
1.Fill Your Editorial Calendar
2.Provide Variety Content
3. Build Relationships with Influencers
4.Get More Audience
5.Enhance Your Brand’s Credibility

[Jeremy Roth @JerSocial]

Also, it allows you to measure what works and what doesn’t work, ultimately making the next step more clear than the previous

[Jeremy Roth @JerSocial]

Content curation provides continued value to the content mix, solidifying that it not only brings engagement, but keeps the consumer engaged from start to finish

It leaves no door unopened and allows for trial, error, and organization to match key KPI’s #RUCM789

[Jeremy Roth @JerSocial]

Building a community and buyer persona “islands” on Twitter is 🔑

#NewMarketingNewTimes

[Malika Chopra @MChopra07]

Q3) This is my first time using Twitter Chat and I can already notice it is a fast way: a) To instantly connect b) Attract new followers c) Bring your own knowledge, opinions and experience to the chat d) Build a community #NewMarketingNewTimes

[Renee Wu Liu @ReneeWu71822547]

Q3 Benefits of Twitter Chat
1) Immediately increase my followers on Twitter
2) It's a great way to listen
3) Get instant feedback during the chat
4) I'm constantly gaining exposure from tweets people are tweeting during the chat.
#NewMarketingNewTimes

[Jeremy Roth @JerSocial]

It’s also useful for branding and creating the human element of a brand

@Wendys @netflix and @ChipotleTweets are great examples of brands who use Twitter to create personality

#NewMarketingNewTimes

[Jeremy Roth @JerSocial]

Twitter chats are beneficial for...

1) Short form, threaded conversations and brief thought collections

2) Easily shareable information

3) Connecting with like-minded individuals

4) Studying the effects and benefits of Twitter while using it!

#NewMarketingNewTimes

[Mariana Fortunato Caron @MFortunatoC]

Finish Dishwasher detergents has a very simple yet effective BVP, “Skip The Rinse”. The brand claims that by not rinsing before putting your dishes into the dishwasher machine + using their tablets you can help save up to 20 gallons of water per wash load
#NewMarketingNewTimes

[Jeremy Roth @JerSocial]

Apple is one of my favorite examples of an effective BVP

In a world of “smart” devices, Apple always stands out from the rest

#NewMarketingNewTimes

[Jeremy Roth @JerSocial]

An effective Brand Value Proposition is your brand’s “purple cow” or personalized differentiator for buyer personas

Examples include Verizon’s 100% fiber optic network, Amazon’s fast checkout and delivery, or Uber’s seamless transportation experience

#NewMarketingNewTimes