New video is out!
As you probably have noticed, I have been starting to share more.
Just learning the whole world of editing, so let me know what you think π
Check out my new video here: https://t.co/mtGwdcqQMR
#SocialSelling#B2BSales#LinkedIn#SalesStrategy
I pulled our own numbers last week.
Cold outreach to strangers books a meeting around 0.8%. The same campaign on first degree connections, around 1.9%, more than double for the same effort.
Your network is your most undervalued asset.
What is social selling, really?
Not posting more. Not clever automation. It is being useful to the right people, before you need anything from them.
Pick the accounts that matter. Add value first. Earn the conversation.
People reply to people, not templates.
The plan was right when we wrote it. The market just moved.
And honestly, it took me too long to admit it the first time.
Now every quarter I ask the team: if we started today, would we still do it this way?
Cheaper to hear in a meeting than in the numbers.
Sales and marketing... why is it always a bit of a fight? π
Marketing says, we delivered 200 leads. Sales says, none worth calling. Both are right, because nobody agreed what a lead is.
Write one definition. One page. Both teams sign it.
Dealing with shareholders... how do you do that?
Two sides to this coin.
The good: people who help you decide, and ask the questions you do not like (but that matter).
The other: every decision now needs a deck.
Agree what you optimise for before you sign. Trust is key.
Revenue is vanity. Margin decides whether you have a business.
You can double revenue and be worse off if each new sale costs more than it brings.
Chase every lead and margin erodes. Focus on the right accounts and it improves.
Growth or margin, what are you optimising for?
The best and hardest part of building a company are the same thing. People.
A team builds what none of you could alone. But you will lose some you wanted to keep.
My job is not to control the team, it is to keep learning to lead it.
Your hardest people lesson?
We lost a client I was sure would stay for years. No drama, they changed direction. It stung more than any cold no.
Churn is what founders least like to post about. But losing a client you rated asks a sharper question than any win: what did we miss?
What did churn teach you?
The part of #entrepreneurship that never makes the highlight reel: #financial#stress.
Payroll landing before the invoice clears. The quiet 2am math no post ever shows.
Watch cashflow weekly. Keep a buffer. Talk to founders who get it.
How do you carry the pressure nobody sees?
Most pipelines look healthy right up until the quarter they do not.
Do you work with #leads pipeline? And lead prediction?
The number I watch: a coverage ratio of at least 1.2, so a slipped deal does not sink the quarter.
How healthy is yours, honestly?
#business#B2B#sales
Nobody warns you that taking on investors changes the way you sleep.
The capital is real. So is the trade: every decision now has an audience, and their goals may not be yours.
Founders who have raised, what surprised you most after the cheque cleared?
#founders
ποΈ Back-to-school means new assignments, so Iβm giving myself this one: Develop a new skill through-out the summer. π
The summer is a time to relax, well, that is normally a general summer.
So, let's see if we can get a little bit smarter, while getting a tan π )