Jesse Massey

Fixer of the creator economy, documenting the Asian creator economy.

[Jesse Massey @jessethefixer]

@Vexian Because left leaning people are not interested in excellence.

Would be thrilled if opposite were true but alas.

Perhaps in next election cycle 😫

[Jesse Massey @jessethefixer]

@AlexHormozi @aaronpeta @ZssBecker When bro makes the most telling post of his entire career 😭🔥

[Jesse Massey @jessethefixer]

@CACandChill @natmiletic This just means you don’t understand the economics and are scared of money 😂

[Jesse Massey @jessethefixer]

@pmitu X changes which comments are shown, user by user

But when I open the “how to grow on x” it’s literally non stop Indian accounts

When I open the comments on the longer listicle post, it’s a black guy, an Eastern European guy, a few Americans, an Indian guy and an Asian guy

[Jesse Massey @jessethefixer]

Definitionally yes.

You’ve already made the claim that he made slop for the masses. I’m saying he is financially obligated to do so.

How do you justify to investors the idea of making an odyssey that is only accessible to a much smaller TAM of intelligent people in society.

The economics break down out of the gate.

If your answer to this statement is that “there are enough intelligent people in America that an intelligent odyssey would outperform one for the masses”

the current ticket sales for the film (VERY healthy)

as well as ticket sales from the entire arthouse cinema industry combined (EXTREMELY unhealthy) both tell a different story.

[Jesse Massey @jessethefixer]

@Barnical_ check dm's

[Jesse Massey @jessethefixer]

@girdley "99% of people in here won't succeed

and the ones that do are running some pretty nasty demons they likely don't have the strength of character to overcome"

[Jesse Massey @jessethefixer]

korean youtubers can sell from their own "shopify" stores right on youtube

and the buyer never has to leave the app

now i put "shopify" in quotes because it isn't actually shopify running this

it's a company called Cafe24 that works almost exactly the same way

when creators sell like this, youtube usually takes 40% to 60% of the money

but here's the crazy part

the korean creators are still happy to make that trade

why?

because when you do the math, these korean creators move so much product through youtube that it's worth losing money to get a new customer in the door

just like the largest american dtc brands are doing with tiktok shop now

now, most of the creators doing this sell beauty products

which means people buy them again and again

so if they make something people actually love, those customers keep coming back

and all that repeat money makes up for the cut youtube takes, especially when youtube hands you a crowd this big

youtube likes to test new features in strong, advanced markets like south korea first, so it can collect data before rolling them out in its biggest money markets

the results are already insane, which means this is coming to western markets in the next 3 years

[Jesse Massey @jessethefixer]

@chrislukehall @ecommcowboy @colindougherty Sent you a dm

[Jesse Massey @jessethefixer]

@ecommcowboy Sent @chrislukehall a dm

[Jesse Massey @jessethefixer]

Comments like this are a good signal that you should follow the person for some ball

[Dan Fleyshman @danfleyshman]

The vast majority of tickets are $750-$1,200 and in regards to $15,000 videos you’re seeing there was only 25 of those level seats available.🎟️🎟️

I throw 42 events a year, and 16 of them are this same size 3,000 range audience which costs around $2,000,0000 to produce each time.

Shelby is amazing, and will have an offer from stage, that 6%-24% of audience will buy depending on high ticket Vs low ticket.

[Jesse Massey @jessethefixer]

@siliconmania @adilmania Remote or on site?

[Jesse Massey @jessethefixer]

@Mike_Scully_ selling ai requires understanding business

most of the technical guys actively despise business

issue of non overlapping interests

[Jesse Massey @jessethefixer]

@natecurtiss_yt is this because there's so much gambling money sloshing around to fund this?

this is truly insane, no idea they subsidized this fully for the largest streamers

(i'm sure lots of it is botting as well, but even so, crazy)

[Jesse Massey @jessethefixer]

maybe streamers go the way of enterprise at the moment and build more and more of their own tools

right now that isn't at all the norm, but i think as more creators start to brand themselves as "app studios" this will cause streamers to do the same and have the niche tools they build be part of the monetization model going forward

[Jesse Massey @jessethefixer]

@DylanSLiu @ashnichrist just came across her page recently, crazy sauce

[Jesse Massey @jessethefixer]

@CopyWithOlli Shark tank: credibility

Agrees to: sounds like he was forced to under duress (intrigue)

#1 bestselling: makes me think NY times (status)

Just to prove: genuine passion and love for game rather than extracting money from me (trust)

Subheadline: non cringe/non guru (safety)

[Jesse Massey @jessethefixer]

@mitchellcmorris Fair