jessicag13

Brand + Digital Communications Lead | Marketing Strategist | Building Brands Through Content, Story + Growth

[jessicag13 @JessGosdeck]

I’m enrolled in Motion's Creative Strategy Summit 🌱 by @motionapp_

Wanna join? Register for free here: https://t.co/4Ma5h2lmzV

[jessicag13 @JessGosdeck]

Yesterday I asked AI to critique my positioning like a skeptical buyer. It pointed out 3 vague claims.

That alone was worth the session. 👉🏻 Sometimes you don’t need a copywriter.
You need a smart mirror.

[jessicag13 @JessGosdeck]

What’s one marketing task you’ve fully handed to AI? And what’s one you absolutely refuse to?

[jessicag13 @JessGosdeck]

If AI writes your content and you don’t edit it you’re not building a brand, you’re renting one.

[jessicag13 @JessGosdeck]

How I use AI to plan 30 days of content in under 90 minutes 👇🏻

Step 1: Dump everything in my brain into a messy note.
Step 2: Ask AI to cluster themes.
Step 3: Build pillars.
Step 4: Write hooks manually. Always manually.
Step 5: Let AI stress-test clarity.

[jessicag13 @JessGosdeck]

I don’t use AI to save time.
Instead, I use it to:
• Think deeper
• See angles faster
• Challenge my assumptions
• Spot gaps in strategy

Time saved is a bonus. 👏🏻
Clarity gained is the win.

[jessicag13 @JessGosdeck]

Things AI still cannot do:

• Understand nuance in client politics
• Read the room
• Fix unclear positioning
• Know what you actually meant

It’s powerful. It’s not psychic.

[jessicag13 @JessGosdeck]

The 4-part AI workflow I’m refining right now:
1.Idea extraction
2.Structure mapping
3.Draft acceleration
4.Human sharpening

AI handles speed. I handle taste.⚡️

[jessicag13 @JessGosdeck]

Hot take:

AI won’t replace marketers.
But marketers who understand systems will replace those who don’t.

The advantage isn’t prompts.
It’s process.

[Google Analytics @googleanalytics]

The new Analytics Advisor, ✨ powered by Gemini ✨, turns your data into a conversation.

Here’s a sample of the kinds of questions you can ask.

Look for the star icon at the top right of your dashboard. Learn more here: https://t.co/Z27VgyYL4X

[jessicag13 @JessGosdeck]

@AlfieJCarter REDDIT

[Mike Futia @mikefutia]

This Kling 3.0 UGC workflow is absolutely insane 🤯

It generates hyper-realistic UGC-style ad videos from a single text prompt — talking heads, unboxings, testimonials, tutorials — in one shot.

Perfect for DTC brands and agencies who need to scale UGC without paying $500 per UGC video.

Here's the problem:

You're either paying creators who take weeks to deliver, or you're stitching together janky 5-second AI clips that look obviously fake.

Kling 3.0 solves it:

→ Write a prompt with character, scene, and dialogue
→ Get a 10-15 second UGC video with realistic facial expressions
→ Native voice control — tone, pacing, emotion per line
→ Multi-shot scenes in one generation (hook → demo → CTA)
→ Paste negative rules to kill AI artifacts instantly

No creator fees.
No stitching clips.
No uncanny valley.

What you get:

→ 6 copy-paste prompt templates for every UGC format
→Voice & dialogue cheat sheet with tone keywords
→ Multi-shot ad structure (hook → problem → solution → CTA)
→ Image-to-video workflow for branded product shots
→ A "where it fails" section so you don't waste credits
→ ChatGPT template to convert any rough idea into a Kling prompt

I built a full prompting guide for UGC ads on TikTok and Meta.

Want the guide?

> Like this post
> Comment "KLING"

And I'll send it over (must be following so I can DM)

[jessicag13 @JessGosdeck]

Be honest: Are you using AI daily or just collecting tools like digital gym memberships?

[jessicag13 @JessGosdeck]

How I use AI without sounding like AI:
1.Ask for structure, not finished copy
2.Rewrite in my voice
3.Cut 30%
4.Add one opinion
5.Add one lived example

If it feels too polished, it’s probably not human enough.

[jessicag13 @JessGosdeck]

Most people don’t need more AI tools.
They need better thinking.

AI amplifies clarity.
It also amplifies confusion.

Guess which one most marketers are feeding it?

[jessicag13 @JessGosdeck]

I'm going to The 2025 Creative Strategy Summit! Hosted by @motionapp_‍

Wanna come? Get your free ticket here: https://t.co/zwGuebVGtL

[Triumph Motorcycles @TriumphAmerica]

The Bonneville T120 Elvis Presley Limited Edition, celebrating the King of Rock and Roll and his Memphis Mafia Triumphs’.

Limited to just 925 worldwide.

#ForTheRide #TriumphMotorcycles #T120ElvisPresleyLimitedEdition

[Motor Cycle News @MCNnews]

Cleaning your bike is the single best way to learn all about it. Here's a handy guide on how to do it properly...

https://t.co/lziu1Nexjl

[The Verge @verge]

TikTok’s longer videos are here to stay https://t.co/Ottga0xNy7

[World Thrombosis Day @thrombosisday]

💊 Blood clot treatment often involves anticoagulants. They won't make existing clots disappear, but they work tirelessly to prevent them from getting bigger and spawning new ones. Your treatment duration? It's a personalized plan based on your specific needs. #WTDay24