Jess Rosenberg

Head of Brand @AirOpsHQ; Mom; Former @heyjasperai, @webflow, @Mural, @Cloudflare, @Twitter, @cpbgroup. @CarnegieMellon alum. I like big ideas and I cannot lie.

[Jess Rosenberg @jessperate]

Launch day is here 🚀

I am thrilled to be launching my new website today! https://t.co/fsPw7pNYXE

It’s a compendium of my favorite brand, design, & campaign work from the past ~2 decades, thoughts, experiments, and experiences —with a sprinkle of nostalgia and delight.

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[Jess Rosenberg @jessperate]

Let’s see how far this goes

[Jess Rosenberg @jessperate]

@jayrizpop Happy birthday!!

[Jess Rosenberg @jessperate]

@BenyaminHolley you should feel bad. smh.

[Jess Rosenberg @jessperate]

@BenyaminHolley LOL

[𝐍𝐨𝐚𝐡 @noahelhadedy]

Design websites worth saving 👇

1. https://t.co/zRf8o6dChE
2. https://t.co/KoDZKijo8r
3. https://t.co/2R4gkQuQaP
4. https://t.co/vUvOS6K1mM
5. https://t.co/nQzLTKWXLQ
6. https://t.co/xoA9LxT4tF
7. https://t.co/hv1EAjfnXF
8. https://t.co/gYD6tp9xrf

Bookmark them for your next design project.

[Jess Rosenberg @jessperate]

@KharaMonish This is insanely beautiful!!

[Dan Hollick @DanHollick]

Had fun animating these Lissajous curves.

[Paras Chopra @paraschopra]

My favorite way of interacting with Claude Code is to have it generate static HTML files as outputs (reports, explorations, code structure, mockups etc.)

I wanted to iterate on the file by commenting in browser and having Claude update the output live.

So, I built this Claude Skill👇

How it works:
- Install Claude Code skill (ask it to clone repo)
- Build an HTML page for anything (e.g. research coding agents and generate HTML report)
- Ask it to make the page interactive

That's it. CC will launch a localhost server and allow you to then leave comments on the page itself and once it updates, will give you a tour of changes.

It's like Google Docs kind of comments/iteration but for HTML pages.

[Jess Rosenberg @jessperate]

"Notes from the Frontier"

A dispatch from five days among the inspired

I went to San Francisco. I met billionaires. I ate at restaurants that are actually good now. I am back. I am changed.

The billionaires are buying SaaS companies to fire everyone in them. This is called innovation. The founders are showing each other their Obsidian vaults unprompted, like dogs presenting dead birds. This is called community.

MCP came up in every conversation. I do not fully know what MCP is but neither does anyone else and that is fine because the urgency was real.

The forward-deployed engineer is the hottest role in San Francisco. She sits between the agent and the customer making sure everything actually works. She is doing the job the agent was supposed to do. She is not mentioned again.

Consumer AI is underbuilt. Every billboard is enterprise. A calorie-counting app is doing $50M ARR. These facts coexist without irony.

The street-level businesses — the taquerias, the laundromats — use no AI at all. I noticed this while walking, which I do sometimes, between cars. I paused. I felt something. Empathy, possibly, or hunger. I made a note in my Obsidian vault under "observations about the poor." I did not go in. I did not tip anyone. I have now included them in a post that will help me grow my audience. They are welcome.

We are twelve to eighteen months into a shift that will take fifteen years to play out, which I know because I had lunch with three billionaires and they did not correct me. I will return in six months with updated observations. The observations will be different. They will also be the same. The urgency will still be real. It is always real. Urgency is my product.

I am so happy to be home.

The author felt inspired.

[GREG ISENBERG @gregisenberg]

I just got back from SF and I FEEL INSPIRED.

I spent 5 days with frontier AI model teams, AI startup founders, and 3 billionaires.

My takeaways:

1. I had lunch with 3 billionaires. All of them are buying SaaS companies and rebuilding them agent-first. They were deeply inspired by Bending Spoons and Ryan Cohen's eBay deal. Buy the company, cut the headcount, rebuild the tech, add agents, add features, make more valuable experience, raise prices.

2. The frontier model companies are hungry for usage data from the field. They can see API calls and token counts. They can't see the actual workflows. If you're deep in a niche using these models in ways the model companies haven't seen, that understanding is incredibly valuable. Usage intelligence is the new alpha.

3. Consumer AI is massively underbuilt. Every billboard in SF is either B2B inference infrastructure or vertical agent companies. The entire city is optimized for enterprise. Meanwhile you have companies like Cal AI doing $50M ARR in 18 months as a consumer app. I met with a cool few teams doing consumer AI (@paulscherer / @ekuyda)

4. MCP came up in literally every conversation. The companies exposing their product as MCP endpoints are getting pulled into deals they never pitched for. The ones that aren't are becoming invisible to agents. This is the new SEO. If agents can't find you, you don't exist. Building products for agents is the new zeitgeist in general.

5. Not uncommon for hot seed rounds to be $25-50 million valuations. I saw a Series A at $450 million

6. If I had a dollar every time someone mentioned "forward-deployed engineer" this trip I could have funded a seed round. It's the hottest role in SF right now. The person who sits between the agent and the customer, making sure everything actually works.

7. The mood around open source shifted. A year ago it felt like open source was chasing the frontier models. Now founders are telling me Gemma and DeepSeek are good enough for 80% of what they need at a fraction of the cost. The "which model do you use" conversation is being replaced by "which model for which task." Model loyalty kinda feels dead.

8. Voice agents came up more than I expected. Multiple founders told me voice is the interface for the next billion users. The billion people who will never type a prompt will absolutely talk to one.

9. The Obsidian community in SF is weirdly intense. Multiple founders showed me their vaults unprompted. Like showing someone your home gym. It's a flex now. The quality of your knowledge base (second brain?) is becoming a status symbol among builders.

10. Maybe it was just the people I met but the age of the founders is shifting. I met more founders over 40 this trip than any trip before and more founders under age 21 than ever before. Founders getting older and younger at the same time.

11. I spoke to a lot of fast-growing startups, VCs and frontier models who are hiring content creators right now.

12. The restaurant scene in SF is actually better than it's been in years. Founders are going out more. Alcohol is out, not surprisingly.

13. SF doesn't feel like the only place anymore. We all have access to the same frontier models. We all read the same X feed. A founder in NYC or Lagos is calling the same APIs as a founder in SoMa. So in the past it felt like SF was always lightyears ahead, doesn't feel that way anymore. It's okay not to live in SF and have BIG DREAMS.

14. The coworking spaces in SF are half empty but the coffee shops are packed. People want to be around people. I had a few startup ideas here....

15. Walking around the Mission I noticed something: the street-level businesses, the taquerias, the barbershops, the laundromats, none of them use any AI at all.

16. I heard the phrase "agent debt" for the first time. Like technical debt but for agents. When you hack together an agent workflow fast and never clean it up, the system prompts conflict, the memory gets polluted, the tools overlap. 6 months later the agent is doing weird things and nobody knows why lol.

17. Met a few people who carry two phones now. One for personal. One that's basically an agent terminal running Telegram or iMessage connections to their agent fleet.

It's always amazing to get that dose of inspiration in SF. I FEEL INSPIRED.

But I'm so happy to be back home, locked in and building.

We're 12-18 months into a shift that will take 15 years to play out. The urgency in every conversation was real.

What an incredible time to be building.

[Noman @Nomandsign]

In case you didn't get a chance to explore the doc site I built for https://t.co/eBIWImpmGM - it's a react library for shader-driven page transitions

[Jess Rosenberg @jessperate]

Another set of incredible resources

[Devster☄️ @devsterxyz]

people asked for the inspo dump, so here it is

https://t.co/ShqRIwCiA9
https://t.co/u3JBxylib0
https://t.co/GZEmgo5Sn4
https://t.co/iESymSI1xl

soo many inspo from @Arpit_2023 components too

[Jess Rosenberg @jessperate]

Can’t wait to try all of these 🤩

[Vaibhav @vyrusvisualss]

https://t.co/LA3rBgT79V

[Jess Rosenberg @jessperate]

@petergyang Exciting and diverse line up you have there

[Jess Rosenberg @jessperate]

@IniAbiodun 💚💚💚

[Jess Rosenberg @jessperate]

This was a fun one. @claudeai Design -> Claude Code, with found Three.js snippet for the clouds

https://t.co/ULGh6jUtlH

[Jess Rosenberg @jessperate]

Thanks Anthony!!

[Jess Rosenberg @jessperate]

So proud of this lil film we made. So proud of the agent Quill we created. 💚

[AirOps @AirOpsHQ]

You set the strategy. Quill executes the work. Launching today.

[Jess Rosenberg @jessperate]

@IniAbiodun @AirOpsHQ @Pat_Szot @rantalksdesign lets goooooo 💚

[Jess Rosenberg @jessperate]

The pace of shipping here at @AirOpsHQ is unmatched.

If you're looking for the best partners to help win AI search, reach out - happy to chat.

#AEO #GEO #LFGo

[Alex Halliday @alexhalliday]

Welcome to the AI Search MCP race. The category is full of "coming soon" roadmaps for operating from chat.

We shipped that in February.

The @AirOpsHQ connector has been live in Claude for 3 months. Customers like Carta, Webflow, and Chime have been pulling citation data, running competitive analysis, and launching refresh and creation strategies from chat since then. Not a phase 2. Not a Q2 plan. Live, in production, in their daily ops.

In fact, our team was on stage at @AnthropicAI Code with Claude event in London today, walking through how we built on top of this foundation. Huge moment.

For those new to the race, catch up when you can. If you need a refresher, here you go: https://t.co/UKpbeEwIZG

[ÌníOlúwa Abíódún @IniAbiodun]

First major launch for me at @AirOpsHQ - absolute wizards on the team tbh. @Pat_Szot @jessperate @rantalksdesign, David, Dillon, Cyris and Alex!