Jim Gilbride

CEO at Encore360 | Helping niche businesses grow with content & strategy. Also running @WaterDailyMedia. Follow for insights on content & audience growth. .

[Jim Gilbride @jgilbride]

Halfway through a 3-paragraph LinkedIn post, I start checking out.

Even when the topic’s of interest.

Why?
•I’m on my phone
•Formatting is chunky
•No rhythm, no flow

But the posts that grab me?

They’re punchy.
Scannable.
Made for mobile.

Turns out, there’s data for that:
• 75%+ use LinkedIn on mobile
• We skim, not read
• Chunked lines = attention
• Long paras = friction

It’s not about writing less.
It’s about writing for how people read.

Want more reach, reads, and reactions?

Don’t just focus on what you say.

Focus on how it looks on screen.

[Jim Gilbride @jgilbride]

Google’s killing traditional search. AI-only results are coming—no more page links, just instant answers. B2B marketers, act NOW.

- Organic traffic? Toast.
- Generic SEO fluff? Buried.
- AI will cherry-pick “unique” expertise only.

Want to thrive?

1. Ditch cookie-cutter content—AI’s bored of it.
2. Invest in original, data-driven bombs—case studies, insider stats.
3. Tell stories your competitors can’t.
4. Quit sleeping on LinkedIn, YouTube, email

AI search is live. Will it quote YOUR brand—or ghost you? Adapt or die.

#GoogleAI #SEODeath #ContentIsKing #B2BGameChanger #AIRevolution

[Jim Gilbride @jgilbride]

“Most businesses try to reach everyone. That’s a mistake.

If your audience is small, every interaction matters. Here’s how to dominate a niche market with thought leadership content—without wasting time or money. 🧵 #Marketing #NicheMarketing”**

1/ Being seen by the right people > Being seen by everyone.
When your market is small, trust is everything. Mass marketing won’t work. You need to be an authority. Here’s how:

2/ Blog Content
•Answer high-value industry questions
•Share unique insights, not generic advice
•Position yourself as the go-to expert

3/ Email Newsletters
•Small audience = Big engagement
•Stay top of mind with valuable updates
•Personalized content builds real relationships ✅

4/ LinkedIn Thought Leadership
•Decision-makers are on LinkedIn—talk to them
•Post insights, trends, and strong opinions
•Engage in industry conversations to boost visibility

5/ Print Materials (Yes, print.)
•At tradeshows, be memorable
•Hand out expert guides or industry reports
•Stand out where competitors blend in

6/ The secret? Consistency.
•Small markets don’t need mass exposure
•They need consistent, high-value engagement
•Become the trusted expert, and business will come to you ✅

7/ Want to dominate your niche? Start now.
✔️ Publish expert content
✔️ Engage on LinkedIn & X
✔️ Build trust, not just awareness

Follow me (@jgilbride) for more niche marketing strategies. #B2BMarketing #ContentStrategy

[Jim Gilbride @jgilbride]

https://t.co/XE1CM30FxX

Turning wastewater into drinking water!

[Jim Gilbride @jgilbride]

Struggling to get your content noticed? Start with these:

📌 Research trending topics.
📌 Speak directly to your audience’s needs.
📌 Repurpose everything!
Don’t wait—start creating content that WORKS. 🚀

#ContentMarketing #SocialMediaTips

[Jim Gilbride @jgilbride]

Your content should do one of these:

✅ Educate
✅ Entertain
✅ Inspire
✅ Solve problems

If it’s doing NONE of these, start over.
#ContentMarketing101

[Jim Gilbride @jgilbride]

“Content marketing isn’t about selling—it’s about storytelling. Build trust, solve problems, and people will sell themselves on your product. 💡
#ContentMarketing #MarketingTips”

[Jim Gilbride @jgilbride]

Stop thinking like a supplier and start thinking like a media company. Build an audience, share your expertise, and establish authority in your industry! #hort #water #Cannabis #thinklikeamediacompany

[Jim Gilbride @jgilbride]

I left a comfy job to start my own content marketing business because I saw too many companies struggling to tell their stories. It’s been a rollercoaster of challenges and growth but totally worth it. 🚀 #Entrepreneurship #Hort #Cannabis #water #contentcreating

[waterdaily @waterdailymedia]

This week's newsletter leads with reservoir capacity woes out of New Jersey.

Read more: https://t.co/8HXlDoo6EF

And subscribe today: https://t.co/melbcFN2C4

[Jim Gilbride @jgilbride]

Encore360's Newsletter is your go-to source for cutting-edge content marketing strategies.

#MarketingInBloom #HorticultureMarketing #ContentMarketing #SEO #NewsletterLaunch

https://t.co/ZIAYUd5wYX

[Jim Gilbride @jgilbride]

@"SEO Is Dying…And Most Aren’t Ready For It"https://t.co/Xlmvcm9IeS on @LinkedIn

[Jim Gilbride @jgilbride]

Boost your Google ranking and drive traffic with essential SEO tips! 🚀 Discover 10 strategies to climb the search engine ladder and grow your audience. 🌟 Start optimizing today! #SEO #DigitalMarketing #ContentCreation

Read more: https://t.co/9E9zgDd2Ot

[Jim Gilbride @jgilbride]

In California, Cannabis Shortage Plays out ‘As Advertised’ - Cannabis Business Times https://t.co/i7B9tDF6qh

[Cannabis Biz Times @CBTmag]

It's the last day of early bird registration for the Cannabis 2018 Cultivation Conference! Sign up now at https://t.co/T0Dj4vxKPn to receive $220 off.

[Cannabis Dispensary @cdispensarymag]

You Asked, We Listened: A note from our publisher @jgilbride about the mission behind Cannabis Dispensary. https://t.co/ykNRQ41A0J | @editorCBT

[Jim Gilbride @jgilbride]

@greenhousemag Presents Lighting Virtual Conference on Aug. 9 https://t.co/sKZqd9tLOg

[Greenhouse Mgmt Mag @GreenhouseMag]

Congratulations to all of the 2017 HILA recipients for your hard work and dedication to the industry. #Cultivate17 @Syngenta