Justin Henriksen

I build companies and back founders.
Co-founded GetLatest AI - we build solutions that use AI to 10x ROI. Hit us up to see what we could build for you.

[Justin Henriksen @jhenriks79]

Running an agency and adding "AI agents"? Building a client's agent and owning it are two jobs. Once live, you're running an operation on their data, in their name.

Promise what agents control: speed, consistency, follow-through.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

When an AI agent breaks at 8am, it lands on the ops lead's desk - not the exec who approved it. Almost all AI content targets the buyer, not whoever inherits it.

Before you green-light one, name its owner. No owner, it drifts.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

A patient calls your practice, gets voicemail, and books the one that picked up. You never knew you lost them.

A soft month is often inquiries slipping out through voicemail. An agent responds in minutes and books the slot.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

You spent 3 weeks producing that webinar. It went out once and fell asleep in a folder.

Adapting it into a week of posts is 3 hours nobody has. An agent drafts them; a human polishes in 30 min. Content you paid for finally travels.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

Your best location does the follow-up and asks for the review. Your worst means to and doesn't. That gap is your upside - consistency, not talent.

An agent runs the same play at every location, daily. Start with one, not fifteen.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

Founders love the $0 DIY build. But at $300/hr, one that eats 200 hours cost $60k in work you didn't do - and it's yours to maintain.

A $5k build running 18 months hands those hours back. Compare real numbers, not the sticker.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

A client fills out your law firm's form Thursday. Nobody answers. By Monday they've booked whoever called back that night.

The bottleneck: your best responder is booked solid. An agent takes the first pass so the lead stays warm.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

Most people file "respond to leads faster" under efficiency. It belongs under revenue.

When first to reply usually wins, cutting response time from hours to minutes changes how many deals you close - same leads, more of them won.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

Six months ago a prospect said "not right now." You marked it closed-lost. That pile may be your easiest pipeline now - they already know you.

An agent surfaces the dormant deals to reopen, drafts the note. Replies cost nothing.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

7 questions decide build vs. buy vs. hire: is the workflow common or custom, how many systems, how sensitive the data, what happens when it breaks, can your team own it? Answer honestly and it makes itself.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

A furnace quits at 7pm. The homeowner calls you, gets voicemail, and by 7:20 they've booked whoever answered. You never knew the job existed.

Whoever answers first wins. After hours, that's a coverage gap an agent fixes.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

Most AI projects fail for one reason: the company tried ten things at once and trusted none.

Pick the workflow costing you the most. Make one agent reliable. Measure it. Then the next. Less, done well, compounds.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

A good agent fails loudly - stops and pings a human. A bad one fails silently - retries, gives up, says nothing. Get the failure behavior right before anything else.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

"So it just emails my customers on its own?"

No - not if it's built right. Agents earn autonomy in rungs: observe, recommend, draft, execute-with-approval.

You don't hand a new hire the master password on day one.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

Three words worth taping to your monitor before you deploy an AI agent: systems without owners decay.

Before you switch it on, answer one thing - who do we call at 8am when it breaks? No name, not ready.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

Demos have clean data and one tidy path; your business has messy Tuesdays. Ask to see the ugly cases - the half-missing records, the weird inputs. How it handles those is what predicts whether it's still running in month six.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

If follow-up, scheduling, and admin keep beating strategy, this room is for you.
📅 Every 2nd and 4th Tuesday @ 2:00 PM MT
💻 Live virtual — 60 minutes
👥 Built for business owners & operators
Register: https://t.co/ptUOXpbqOm

[Justin Henriksen @jhenriks79]

Winning a new customer costs 5-7x more than keeping one. Everyone knows it; nobody staffs for it.

Lost customers rarely storm off - they drift, go quiet, and by renewal it's cold. They churn quietly, unless something's watching.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

The "free" AI build math: a few hundred in API, a weekend to wire it up, then it runs itself.

It doesn't. Someone owns it - ~5 hrs/week of fixing is roughly $78k/year of your time. Price the whole thing before you DIY.

Comment "playbook" and I'll DM you the link.

[Justin Henriksen @jhenriks79]

Your first AI hire should own a clear job, not a department.
📅 Every 2nd and 4th Tuesday @ 2:00 PM MT
💻 Live virtual — 60 minutes
👥 Built for business owners & operators
Register: https://t.co/ptUOXpbqOm