i think people underestimate how much of a luxury it is to genuinely like your normal day. not the holiday, not the birthday, not the reservation. literally wednesday.
There is a skincare brand I run ads for and their primary audience is women.
We initially ran ads to only women but the results kinda sucked - until we expanded the audience to men too
Don't be sexist.
Many brands only target male audiences when selling male products.
But a lot of women buy stuff for their husbands or boyfriends (and vice versa).
One client was making this mistake.
I expanded targeting to female audience and we started getting more conversions.
I just did a headline test for a client.
The result?
Conversion rate increased by 220%.
Here are 7 headline formulas proven to work (try them on your landing pages):