A good article on the risks of shortemism in marketing, something that has been a battleground between marketing and finance forever. New metrics and econometric research will hopefully help bridge this gap. #marketing#metrics#research#econometrics https://t.co/MVNoaUIzrA
An interesting presentation with useful insights. It's a pity that the person taking the video did not include the actual slides. https://t.co/6FaEioNARn
Insightful research and insights into the possible impact of the latest Nike campaign on non-londeners. Listen. https://t.co/tteP7CZ0gv https://t.co/8duMiWjyHp
Excellent article on setting objectives in order to be able to measure marketing ROI that is meaningful https://t.co/2RrxVTi48c https://t.co/4lpRsasTVX
Practical and important article about using social media as an integrated tool in your brand building efforts. https://t.co/WhY3F2aUD5 https://t.co/kZAFdN4RJ3
insightful and practical article on integrating experiential marketing methods into your marketing communication and brand building strategy. https://t.co/z6qEsTH5pT https://t.co/vWtr4iecE9