James I. Bowie

Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design: @Emblemetric. Mailing list:

[James I. Bowie @jibowie]

If you❤️ my work at Emblemetric, join the mailing list here: https://t.co/zCgxHpYTsL

[Fast Company @FastCompany]

The cognitive dissonance between the name and the color of Yellow's logo made us all question ourselves—and remember the brand. https://t.co/123V7b1T4C

[Co.Design @FastCoDesign]

The cognitive dissonance between the name and the color of Yellow's logo made us all question ourselves—and remember the brand. https://t.co/E96Zodnaub

[Fast Company @FastCompany]

There's actually been an explosion of apple-themed logos, and most of the companies have nothing to do with fruit. https://t.co/giyBsIbm4s

[Emblemetric @Emblemetric]

If you ❤️ Emblemetric, join our mailing list here: https://t.co/VVA9C4nAoI

[Co.Design @FastCoDesign]

There's actually been an explosion of apple-themed logos, and most of the companies have nothing to do with fruit. https://t.co/7ksGkhDv0O

[Fast Company @FastCompany]

Smartphone apps have led to a resurgence in monogram logos, but making a statement with just one letter has its problems. https://t.co/CJooB6YkXl

[Co.Design @FastCoDesign]

Smartphone apps have led to a resurgence in monogram logos, but making a statement with just one letter has its problems. https://t.co/ZxWq06pD9i

[James I. Bowie @jibowie]

If you❤️ my work at Emblemetric, join the mailing list here: https://t.co/zCgxHpYTsL

[James I. Bowie @jibowie]

For @FastCompany, I wrote about the increasing use of single-letter monogram logos and their potential drawbacks: https://t.co/5IdlrWOw5I

[James I. Bowie @jibowie]

My latest, on the World Cup 26 logo and branding. Join my Emblemetric mailing list: https://t.co/th9hvGU1P0

[Fast Company @FastCompany]

FIFA's generic branding had soccer fans saying that AI could do better. https://t.co/ZVkG8C9fyl

[Co.Design @FastCoDesign]

FIFA's generic branding had soccer fans saying that AI could do better. https://t.co/BHPYkIHfrS

[Communication Arts @CommArts]

.@jibowie on what makes a logo feel “normal.” https://t.co/Fx8bWOvExY

[Fast Company @FastCompany]

What makes a logo “weird” or “normal”? And are there drawbacks to playing it safe with branding? https://t.co/e2Nu0kHpFv

[Co.Design @FastCoDesign]

What makes a logo “weird” or “normal”? And are there drawbacks to playing it safe with branding? https://t.co/VyJRDekLeU

[UnderConsideration @ucllc]

Today on Brand New (Linked): @Emblemetric looks at the hexagon use in logos for AI-related companies: “Analysis of United States Patent and Trademark Office data shows that hexagons are 4.6 times more likely to appear in AI logos than in logos as a whole”. https://t.co/EEcROwLztD

[Bobbie Gossage @bobbiegossage]

Why the booming AI industry seems to be embracing a common symbol: the swirling hexagon https://t.co/Qhj0KxPfjT

[Communication Arts @CommArts]

.@jibowie on why AI logos are becoming indistinguishable. https://t.co/qRclKRPp47

[Miller Zell @MillerZell]

Today’s AI logos seem more concerned with signaling membership in the industry than projecting a distinctive brand image. Per @jibowie for @FastCompany #brandedenvironments #endtoendservices #digitalsolutions
https://t.co/SxpkkxeB7v