Jigsaw Studio

Faster creative for high growth brands. 🧩

[Jigsaw Studio @jigsaw___studio]

50 diverse static ads. 5 minutes. One brief.

This is the tool we use internally to pump 1000s+ ads/week for our brands and clients.

Opening it up soon.

Comment "Jigsaw" 👇 and we will DM you a 50-credit VIP code when we open up.

P.S. 1 credit = 1 ad. 50 credits = 50 ads ;)

[andrew jennings @andrewjenningsx]

Meta MCP connectors for Ads Manager landed today.

Reports, campaign edits, catalogue health, pixel and CAPI checks - all available to your own AI tools, in real time.

This changes how we run performance at Jigsaw. And it changes what clients should expect from any agency they work with.

[andrew jennings @andrewjenningsx]

Most DTC brands treat creator ads like influencer marketing. That's why they don't work.

Here's how to actually set it up:

1. Don't add budget - reallocate it
Pull 5-10% out of your existing Meta spend and redirect it to creator fees. If you're at $100K/month on Meta, that's $5-10K for creators. You're not spending more, you're buying better creative with money you're already spending.

2. Brief them - but don't over-direct them
Give creators the key messages they need to hit and the problem your product solves. Then let them execute in their own voice. The moment it feels scripted, it stops performing. You're hiring them for how they communicate, not just their face.

3. Know what a winner actually looks like
Before you scale anything, look at three things: hook rate (are people stopping?), CTR (are they clicking?), and ROAS once it's hit a real spend threshold. Any one metric in isolation will mislead you. A high CTR with no ROAS is just good creative with a bad offer. Look at all three together.

4. When you find one, run it hard
Most brands rotate winners out too early. A true winning creator ad can carry your account for months. Put real budget behind it before you go looking for the next one.

The brands winning with creator ads right now aren't doing anything exotic. They're just treating it like a system instead of a gamble.

[Jigsaw Studio @jigsaw___studio]

@andrewjenningsx 🧩

[andrew jennings @andrewjenningsx]

TikTok is the best talent database on the internet. This is our system...

Most brands don't use it that way. They post on it, advertise on it, or ignore it entirely.

The smarter move: use TikTok to find creators, build community, and fuel your Meta ads.

Here's how it works - and how we're doing it with a new brand (coming soon):

---

I've run performance for enough DTC brands to know what kills most of them.

It's not the product. It's not the targeting. It's running out of creative.

Meta rewards volume and velocity. You need to constantly be testing. Most brands can't keep up because they treat content production like a photoshoot - planned, expensive, slow.

The brands winning right now have figured out that the best creative is already being made. By people who aren't on your payroll. On TikTok. Right now.

---

Here's the system:

1/ Search TikTok for creators already posting in your niche. Use specific terms - not broad category words. For a supplement brand: "morning supplement stack", "workout supplement routine", "tasty creatine gummies". Filter by Videos, sort by Most Liked first, then switch to Latest to find people before they get expensive.

2/ Don't DM on TikTok. Find them on Instagram - open rates are significantly higher and it feels less transactional. Reference a specific video they made. Prove you watched it. Don't open with the deal.

3/ Pay them a fair flat rate ($150-300 depending on size) for a video. Give them a loose brief - 2-3 hook options, film in your own space, your own way. The brief guides the message. Their voice does the rest.

4/ Run it as Partnership Ads on Meta. Their handle on the ad, not yours. Same creative. Completely different performance. The social proof changes everything.

5/ Kill losers at day 14. Double budget on winners at day 21. Brief the next batch using the hook that worked. Each cycle the briefs get sharper and the CPAs get lower.

---

The output: 15-20 new pieces of creative per month at a fraction of studio cost - that performs better because it doesn't look like an ad.

And the same creators running on Meta? They post to TikTok Shop on commission. One relationship, two channels. The community you build around the brand on TikTok becomes the social proof that converts on Meta.

This is what a content supply chain looks like in 2026. Not a big influencer deal. Not a retainer. A machine that gets better every week.

---

Building a new brand in public. Launching soon. Follow along.

[Jigsaw Studio @jigsaw___studio]

@andrewjenningsx 🧩

[andrew jennings @andrewjenningsx]

If your brand is stuck between $1M–$10M…

Growth isn’t blocked by ads.
It’s blocked by systems.

You need:
• A repeatable creative engine
• Landing pages that evolve weekly
• Offers people feel stupid saying no to
• Email/SMS flows that monetize attention

Fix this, and scale follows.

[Jigsaw Studio @jigsaw___studio]

@andrewjenningsx 🧩

[andrew jennings @andrewjenningsx]

Everyone is wrong about what’s actually happening in marketing right now.

It’s not that attention is harder to get.
It’s that people are done being manipulated.

For 10+ years, brands optimized for hacks:
• faster hooks
• louder creatives
• trend-chasing formats
• algorithm worship
• “AI-first” everything

And it worked - until it didn’t.

Now the feed is full of:
– perfectly engineered content
– zero emotional residue
– brands trying to sound human while acting mechanical

People don’t scroll past because it’s bad.
They scroll past because it feels empty.

The next era belongs to brands that understand this shift:

→ Entertainment still works, but only if it reveals something true
→ Provocation works, but only if it comes from conviction
→ AI works, but only when it’s invisible and well-directed
→ Creators work, but only when they actually care

What’s winning now isn’t optimization.
It’s taste, restraint, and clarity.

Real moments > manufactured virality
Specific POVs > broad appeal
Depth > scale
Being willing to repel > trying to please everyone

Offline is coming back not because it’s trendy - but because it’s believable.
Creators are gaining power because they have relationships, not reach.
And brands that can’t articulate who they are will keep burning money on content that “performs” but builds nothing.

The uncomfortable truth:
You can’t growth-hack meaning.
You can’t automate trust.
And you can’t A/B test taste.

The brands that win next won’t feel like ads.
They’ll feel like someone worth listening to.

Everything else will keep shouting into the void.

[Jigsaw Studio @jigsaw___studio]

@andrewjenningsx 🧩

[andrew jennings @andrewjenningsx]

Our top performing email of the past 12 months:

Subject Line: Your $52.67 Credit!

Hey there,

As the year wraps up, we wanted to pause for a second and talk to you. Not the internet. Not the algorithm. You. Because honestly, you’ve been the missing link in this wild year of change.

This year has been insane for all of us. New chapters, new challenges, new energy. But before we step into this next chapter, we want you to indulge one last time while the old world is still here…

And because you’re part of our family & friends circle, you still have $52.67 in store credit waiting for you. And yes, this will apply on top of our Black Sale with up to 60% off!

Use your personal code at checkout: GHT429PL

Don’t let it sit there. Treat yourself today. You deserve that little “just because.”

Thank you for being part of this journey with us. For the patience, the support, the excitement, and the sparkle you bring to our community.

With love,
Team

---

Create code GHT429PL with $51.67 deducted at checkout.

Save this tweet.

You're welcome.

[Jigsaw Studio @jigsaw___studio]

@andrewjenningsx 🧩

[Jigsaw Studio @jigsaw___studio]

@andrewjenningsx 🧩

[andrew jennings @andrewjenningsx]

Meta’s GEM vs Andromeda

Why This Matters:
Meta’s algorithm has changed this year. Most ad accounts are failing not because of bidding or structure, but because of creative similarity. The updates that matter:
• Andromeda: decides WHO sees your ads
• GEM: decides WHY your ads get shown at all

GEM is now the bigger performance driver. It ranks and filters creative before delivery. If GEM sees your ads as “the same idea,” they lose distribution.

Andromeda (Audience Delivery Engine)
• Decides who to show ads to
• Removed narrow audiences + weak lookalikes
• Rewards fresh creative
• Penalizes repetitive visuals
• Operates at delivery/personalization layer

GEM – Generative Ads Recommendation Model
• Replaced Meta’s ranking engine
• Decides which ads deserve impressions
• Groups creatives into “concept clusters”
• Detects conceptual similarity across your entire library
• Processes signals 4x more efficiently than old system

Why GEM Is Killing Accounts:
Your team thinks they launched 40–50 ads.
GEM looks at them and says:
“Those are 6 concepts, repeated visually.”

Examples of what GEM considers the same concept:
• Same actor, new room
• Same script, new captions
• Same hook, new border
• Same structure, new colours

Your competitor may launch 20–30 ads but with 12–15 unique concepts.
GEM rewards them and suppresses you.

The New Rules of Winning:
1. Build concept diversity
Not cosmetic variations. True ideas across formats: UGC, VSL, testimonial, static, carousel.
2. Create persona-specific narratives
Not “generic back pain.”
Different stories for workers, athletes, postpartum, injury rehab, etc.
3. Run Advantage+ for scale
60–70% Advantage+
30–40% manual only for new concept introduction
4. Signal quality matters more
Use incremental attribution + proper pixel events.
GEM needs clean data on what actually drove revenue.

The Bottleneck:
Your account is no longer limited by:
• bids
• audiences
• campaign structure

It’s limited by:
How many truly different concepts you ship each month.

This is the problem we are solving at Jigsaw Studio with bulk creative delivered at velocity. If you want a free ad with no commitment go check out jigsawstudio (.) com and complete the quick form 🧩

[andrew jennings @andrewjenningsx]

Marketing to MEN vs WOMEN:

The psychology behind why each group buys is completely different - even if they’re looking at the same product.

Here’s how I break it down:

Men buy based on function, status, and quality.
They care about performance, durability, heritage, and whether the product signals something about who they are.
It’s very logic-led.
“Does this work?”
“Is it worth it?”
“Will this make me look competent/smart/high-status?”

Women buy based on aesthetics, identity, and social influence.
They care about how it looks, how it fits into their style, and whether the people they follow would wear it.
It’s identity-led.
“Does this elevate me?”
“Does this match the vibe I want?”
“Is this aligned with who I am becoming?”

-

Both convert extremely well through problem → solution marketing.
They just interpret the “problem” differently.

For men, the problem is usually practical:
– low quality
– poor performance
– bad value
– no status signal

For women, the problem is more emotional/identity-led:
– wrong aesthetic
– doesn’t make them feel confident
– doesn’t fit their personal style
– doesn’t align with their ideal self

-

Same product.
Totally different psychology.

When you speak to the wrong instinct, your creative dies, your CTR tanks, and your CAC creeps up.
When you speak to the right one, everything gets easier.
Creative hits.
Influencers move product.
Landing pages feel “obvious.”

This is also why performance creative is becoming such a competitive edge with Meta’s Andromeda update - the algorithm rewards brands that understand how their audience actually buys.

Most people overlook this.

But if you get it right, your ads stop feeling like gambling and start feeling like a system.

🧩

[Jigsaw Studio @jigsaw___studio]

Most brands don’t have an ad problem.
They have a creative problem.

Meta’s new Andromeda update changed everything - targeting is automated, audience expansion is default, and now the only true lever left is creative quality.

At Jigsaw Studio, we’re building performance-focused creative that’s engineered for the new algorithm:

🧩 Hook-first UGC
🧩 Founder ads that convert
🧩 Story-based concepts
🧩 Thumb-stopping edits built for Meta’s new ranking signals

If you’re scaling in Q4 and your ad performance has stalled… it’s almost never media buying.
It’s the creative.

We’re helping brands fix that.

Follow along - we’re sharing our best concepts, frameworks, and tests every week.

[andrew jennings @andrewjenningsx]

🚨 BFCM is next week.
You should have done all of this already - but if you haven’t, do it ASAP

1. Finalise your offer (today)
No overthinking. Pick the discount/tiers/bundle and lock it in. Confusion kills conversions.

2. Update your site right now
Homepage banner, PDP messaging, announcement bar, countdown timer.
If a customer can land anywhere and NOT see the offer… fix it.

3. Load fresh creatives into Meta
Don’t go into BFCM with September ads.
Upload new hooks + formats so Andromeda can learn BEFORE the weekend

4. Warm up your audiences
Stories, emails, TikToks → “Sale starts soon.”
The pixel needs as many up-to-date signals as possible.

5. Retargeting ready?
ATC/VC/IC audiences tightened.
Add urgency creatives (countdown, low stock, “goes live tomorrow”).

6. Check your site speed (takes 5 mins)
Remove heavy apps, compress images, test mobile checkout.
Slow sites = money left on the table.

7. Pre-schedule your emails + SMS
Launch, Live Now, 24 Hours Left, Last Chance, Extended.
Don’t write these during the chaos.

8. Test your promo code
Yes, actually test it.
Every year brands lose sales because the code doesn’t apply on mobile.

9. Inventory & fulfilment double-check
You do NOT want to oversell next week.
Update your FAQs and support macros today.

10. Have your contingency plan
Best ad dies? Duplicate + bump budget.
Offer underperforms? Have a backup.
Cyber Monday extension? Prepare it now.

@jigsaw___studio 🧩

[Jigsaw Studio @jigsaw___studio]

RT @andrewjenningsx: Want a free Meta ad?

I just opened up Jigsaw Studio - my performance creative lab inside Edition 3.

To celebrate the…

[Jigsaw Studio @jigsaw___studio]

@andrewjenningsx 🧩

[andrew jennings @andrewjenningsx]

10 reasons your ads aren’t scaling - and all of them are content related...

1. Your creatives look the same

2. You only test 1–2 hooks

3. No UGC variety

4. Too polished, not enough real

5. Weak first 2 seconds

6. No clear problem/solution

7. Not enough formats (static, video, carousels)

8. No creator diversity

9. You’re not refreshing weekly

10. You’re still chasing “perfect” instead of publishing volume

Fix the content → Fix the ads.