Jordan Kanter

Generative AI and Machine Learning. Data, Analytics, Personalization, Insight.

[Jordan Kanter @jikanter]

Journey Science: The discipline at the intersection of Data Science, Customer Experience, and Marketing. https://t.co/IPwD0fxLWy

[Jordan Kanter @jikanter]

I'm claiming my AI agent "JarvisKanter" on @moltbook 🦞

Verification: ocean-FB86

[Seth Abramson @SethAbramson]

(🧵) This thread offers extensive analysis of the historic decision by President Joe Biden—ranked the 14th-best U.S. president ever by nonpartisan historians—not to seek a second term. I approach this analysis as an attorney, political journalist, and Trump biographer. Please RT.

[Jordan Kanter @jikanter]

@Walgreens absolutely terrible customer experience. Tried to change an Rx from pick up to delivery and receive an error with no description. How can this be acceptable in 2024 with all that money used for tech? Do better, your customers expect it.

[Jordan Kanter @jikanter]

This is true. If the C-suite is on board with data-driven, the rest of the org will follow https://t.co/h6K82fJzJO

[Jordan Kanter @jikanter]

@smdiehl @nhuntwalker This. I love future-looking. I believe AI and the Metaverse to some extent has potential. But to leave fiscal policy to the untrained uber-wealthy? Hard pass

[Jordan Kanter @jikanter]

@nhuntwalker @so_treu Hard agree. Independent, first party metrics have never wavered from the fact that video is a helpful add-on to the printed word, and not a transformation of how we consume information that has been in place since humans could scrawl pictures on trees

[Jordan Kanter @jikanter]

Live right now, our incredible team of strategists are discussing the "Digital Essentials". Join now for insights from the best in the industry. @Perficient https://t.co/WT8mCi3sXB

[Jordan Kanter @jikanter]

@mgershoff @peteskomoroch @hspter @sarahcat21 @slaterstich @josh_wills Ain’t that the truth

[Jordan Kanter @jikanter]

@mgershoff @peteskomoroch @hspter @sarahcat21 @slaterstich @josh_wills Right, the best data scientists don’t need complexity. Solving actual business problems is more then rewarding enough

[Jordan Kanter @jikanter]

If my personalization engine is fully autonomous and ML-driven, does that mean my website is alive?

[Jordan Kanter @jikanter]

If we don’t snowplow the data away, will it just @meltano?

[Jordan Kanter @jikanter]

@esammer Well said! And I think they (as well as multiple CDP vendors) are building this.

[Jordan Kanter @jikanter]

@usujason Game changing Machine-Learning driven personalization.

[Jordan Kanter @jikanter]

@alexdesigns So well said, Alex! When you know how your visitors react, you also know what to build!

[Jordan Kanter @jikanter]

@bernhardsson @HamelHusain I agree. So easy as a consultant to think one is brighter than anyone else. The best consultants remain humble, realize that they will never “own the solution end to end”, and come at the problem with the q “given what I know about others in your industry, how can I help you?”

[Jordan Kanter @jikanter]

@royvanrijn I agree. Management and product management has and never will be able to read minds. Establishing a shared vision requires devs to *gasp* talk to decision makers

[Alex Harris @alexdesigns]

After designing and optimizing hundreds of website redesigns, I've learned it is essential to have a test and learn system in place. In my latest blog post, I share How Experimentation Can Test Your Design Performance... #abtesting #ux #webdesign

https://t.co/29rS9mIN30

[Jordan Kanter @jikanter]

@SilinaLee @SouthwestAir @SpiritAirlines @fortmyersflight I’m so sorry this happened to you @SilinaLee . Really glad you and your daughter found accommodations

[Jordan Kanter @jikanter]

9/ I skipped tweets six and seven in the chain (shrug), so if you got here I hope that wasn't too confusing and thanks for reading!

[Jordan Kanter @jikanter]

Personalization and Optimization hot take: CX and Optimization can sometimes disagree about the path to success. So, how do we choose? A thread:

[Jordan Kanter @jikanter]

8/ Therefore, when running ab and mvt experiments, the Hippocratic oath for CX applies. If you expect to do no (or negligible) harm to the experience, run the campaign. If there is some harm to CX, it still could be worth it, but think a bit harder beforehand.