Jill Keto

CMO, Harvard mom, Army mom 🇺🇸, former homeschooler, media contributor 🎥, published author, engineer 🤓

[Jill Keto @jillketo]

When "product led growth marketing" is really about:
->Landing pages crafted for each buyer persona
->Paid influencer traffic
->Visual merchandising of influencer (photo, video, graphics)
->An Episodic YouTube series
->Conversion focused sales landing page with compelling before/after graphics

[Fekri @fekdaoui]

Wispr Flow has 5,366 ads in their library

I opened every landing page they send people to. Here's the whole funnel:

1. Most ads go to the homepage

3,831 of the 5,366 link to https://t.co/FxR1qoihSi

One headline, "Don't type, just speak." and one button

On a phone the button says "Get started on iPhone". On a Mac it says "Get started on macOS".

You never see a button for the wrong device

2. One template, a new headline for every buyer

- Developers: "Dictation built for developers"
- Sales: "Your voice sells better than scripts"
- Students: "For late nights and big ideas."
- India: the home headline, with "Flow for India" above it

They keep the same layout. Only the headline, the examples and the quotes change

The dev page's dictionary shows Supabase and camelCase.

The sales one shows 6sense and RevOps.

The India page says it works "in Hindi, English or Hinglish" and has a live counter: "24,439 signed up in India this week"

3. The influencer links

https://t.co/mBc3GfjCMe is the homepage with one change: a banner with Ali Abdaal's code and a "Claim Free Month 🎁" button

https://t.co/c7ibvRw9Pr gets a full page with Steven Bartlett's name on top and his own quote above the button

So one homepage serves every influencer, only the banner changes

3. The influencer links

Ali Abdaal runs ads from his own page, marked "Paid partnership with wisprflow".

They link to https://t.co/mBc3GfjCMe: the homepage plus a banner with his free month. His copy also says "Comment FLOW" for the link, so the ad pulls comments too

Steven Bartlett stars in ads on Wispr's own page. They link to https://t.co/c7ibvRw9Pr, a full page with his name and his quote above the button

4. The Granola page

"Paid for Granola? Your meetings are on us."

- they cover the rest of your paid Granola time in Wispr credit
- plus up to 3 bonus months, 12 months max
- a table where Wispr wins every row against Granola
- the only ask is your email, no card

My favorite page of the bunch. It names the competitor and removes the money reason to stay

5. The page that isn't about the product

https://t.co/iVWt5jQqKC: Wispr is sending a guy across Europe in a 50-year-old VW van

10 countries, one mission per country, and viewers vote on the next one. 45 ads point there and there's no download button at the top

A very interesting and creative experiment!

6. The two sales pages

The main site has a sales page: "Your voice sells better than scripts"

But their sales image ads skip it and go to https://t.co/HpWBaM7i6b:

- no menu, one button: "Download Flow free"
- an empty Salesforce record next to a full one, "dictated in 28 seconds"
- "71% of your week is admin"
- "85% zero-edit rate" and "270+ Fortune 500 companies"

Those are the oldest live ads I found, running since June 19. Their typical ad lasts 13 days

[Jill Keto @jillketo]

@antonosika What a cutesy cease and desist 🍿

[Jill Keto @jillketo]

@forgebitz Come for the Zapier replacement, stay for the MCP wars

[Jill Keto @jillketo]

@yacineMTB Great article Yacine. What are you doing for debugging and testing?

[Jill Keto @jillketo]

@BrettFromDJ @lovable Will it be required to follow an existing brand style of the imaginary client? For brand consistency, like the real world.

[Jill Keto @jillketo]

@AravSrinivas Notice turnaround time. This is America, San Francisco.

[Jill Keto @jillketo]

@jeremymstamper Your mom paid your bail the first time?

[Jill Keto @jillketo]

@jeremymstamper She’s literally tipping over her king which is a forfeit

[Jill Keto @jillketo]

@tunguz SW Florida?

[Zeno Popovici @ZenoPopovici]

My take on the @WordPress and @wpengine saga. To sum it up: "Social media these days, where the Villains are the Heroes"

WordPress owns trademarks which WPEngine abused for years for which numerous lawsuits have been filed by @automattic. Which you know nothing about as no news outlet published these.

WPEngine also used the WordPress infrastructure, without paying a dime as it built its business around it. It paid a un insignificant amount as a "donation" to WordPress and also had insignificant contributions to the source code. So it didn't even contribute to the development of WordPress as it made them millions.

After 2 years of negotiations leading nowhere Automattic had enough and cut their access to https://t.co/FmtlJPqjBb as a result according to their Terms (which WPEngine agreed upon when signing up). It also forked their plugin and made it available under the same name to provide continuity and not disrupt existing installs. As the plugin hosted on https://t.co/KxkpPYQgC4 is GPL (open source), they can absolutely do this. Anyone can fork it and re-publish it.

WPEngine uses their influence to portray @photomatt and @automattic as the Villain, and it quickly becomes viral. Now WordPress is under huge amount of pressure from the "outraged" users that WPEngine is pitting against them.

No one is "suffering" from the change as the migration is painless, all features continue to work, there were minor outages in WPEngine plugin updates because they had a free-ride on https://t.co/KxkpPYQgC4 resources and bandwidth so they didn't bother to mirror it, even AFTER they sued Automattic.

Basically WPEngine is outraged because it wants to continue to abuse Trademarks and https://t.co/KxkpPYQgC4 infrastructure, get free publicity from being published in the https://t.co/KxkpPYQgC4 plugin directory and don't pay a dime while Automattic is the creator and main contributor to WordPress and all infrastructure around it.

#WordpressDRAMA #WPEngine

[Jill Keto @jillketo]

Well if this doesn't bring a tear to your eye...

[SpaceX @SpaceX]

Mechazilla has caught the Super Heavy booster!

[Jill Keto @jillketo]

@jeethu @levelsio So the insightface training data and models are for "non-commercial research purposes only". But can you train insightface yourself, apparently, and use your model commercially. True?

[Jill Keto @jillketo]

@fofrAI Awesome. What do you recommend for training on a particular person... number of source images, variety of lighting types, camera angles, etc?

[Jill Keto @jillketo]

@zeke @replicate In an s3 bucket, but your way sounds much more elegant

[Jill Keto @jillketo]

@astrodotbuild Looks cool. Are the images hosted on Astro or Cloudinary?

[Jill Keto @jillketo]

@Xianbao_QIAN @thukeg This is amazing. Way to go @thukeg

[Jill Keto @jillketo]

@SBakerMD Did you eat the green stuff?

[Jill Keto @jillketo]

@1x_tech Program the robot guy to do dishes, cleaning, and laundry. Will be bigger than @nvidia

[Jill Keto @jillketo]

@loom's competition is actually English singer Rick Astley. Bet they didn't see that coming.

[Flo Crivello @Altimor]

A customer reached out asking for video tutorials.

We obviously have a Lindy handling this, and I was delighted to see that she sent a video.

But then I remembered we don't have a video tutorial and realized Lindy is literally fucking rickrolling our customers.

[Remi Cadene @RemiCadene]

First attempt at folding a shirt 😱

- Neural network predicts future motors position from camera inputs
- Cameras of iPhone and Macbookpro
- Robot arms cost 300$ each
- Training over 100 examples takes half a day on Apple silicon

Do it yourself with https://t.co/besHWCIbFH ⭐