Jim Porterfield

Chief Marketing Officer and Business Insights Consultant @PinsightMedia. Focused on building and selling #data-driven #analytics products in an innovative way.

[Jim Porterfield @jim_psm]

Today’s marketers face enormous pressure to find, acquire and retain customers, especially on mobile. But today, that just became a little bit easier, as @PinsightMedia officially joins forces with @InMobi: https://t.co/IdP2UOvD2P #DataDriven #datadrivenmarketing

[Jim Porterfield @jim_psm]

In order for brands and marketers to connect in a lasting way, experiences must feel authentic and tailored to a segment of one. https://t.co/3Wc50r2kOn

[Jim Porterfield @jim_psm]

“The most overlooked aspect to personalized marketing is…”
Having the understanding of how and when people shift personalities throughout a day. https://t.co/pU1cTpr21d

[Pinsight Media @PinsightMedia]

We're honored to be recognized as one of @TweetSingular's Top 20 Most Secure Ad Networks. Get the full report: https://t.co/x2UEl0kxPT

[Pinsight Media @PinsightMedia]

A look into the data shows that 50% of time-spent is in social, messaging, media and entertainment applications. https://t.co/Ew6wL2lDc7

[Pinsight Media @PinsightMedia]

Prediction No. 1: The 2017 holiday season will be the first to break $100 Billion in online sales https://t.co/7zrsD6vl6n

[Jim Porterfield @jim_psm]

2017 is the year mobile ordering transitioned from a nicety to a must-have for quick-service restaurants. https://t.co/wZKaQjtYA8

[Jim Porterfield @jim_psm]

The holidays present extraordinary opportunities for brands especially on mobile. https://t.co/nhqMl9LCFD

[Pinsight Media @PinsightMedia]

Adsanity: The Unique Role of Cookies in the Ad Ecosystem. Learn more about the solution to ad disruption. https://t.co/ozsL7b12C7

[Pinsight Media @PinsightMedia]

A good advertiser removes clutter and replaces it with content that fits the consumer's exact problem. https://t.co/XGgDwHkIGr

[Pinsight Media @PinsightMedia]

With major changes in how we retarget ads, it's time to reevaluate the way we understand #advertising. Find out how: https://t.co/q8p4VGpuv8

[Pinsight Media @PinsightMedia]

Consumers are accustomed to seamless, personalized #advertising experiences across channels. https://t.co/0DFf83fymM

[Pinsight Media @PinsightMedia]

Mobile is how we communicate, how we spend time and, more and more, how we transact. https://t.co/ce2ZsRyNiD

[Jim Porterfield @jim_psm]

By establishing a 24hr window for ad relevancy, you're actually limiting the ability to deliver a meaningful message. https://t.co/borQzH3pBp

[Pinsight Media @PinsightMedia]

Limiting of third-party web tracking has ad space leaders concerned. Find out what it means for you: https://t.co/pp4bAmBS8t #AWNewYork

[Pinsight Media @PinsightMedia]

If subscription box brands want to deliver products that resonate, it starts with data-driven decisions. #AWNewYork https://t.co/iEONi7s9sK

[Pinsight Media @PinsightMedia]

On what #PredictiveAnalytics is now: "It's about capturing specific mindset and intention shifts in real-time." https://t.co/VoglsydNWV

[Pinsight Media @PinsightMedia]

#AI is a key tool in personalizing content and products down to individual levels. https://t.co/yDm6BDrZRm

[Jim Porterfield @jim_psm]

This was fun and went to a great cause! https://t.co/5CqJuy4cev

[Pinsight Media @PinsightMedia]

We pie-d our leadership team to raise funds for #HurricaneHarveyRelief @RedCross

[Pinsight Media @PinsightMedia]

.@jim_psm on realizing the potential of #bigdata https://t.co/70rNmvgB8q

[Pinsight Media @PinsightMedia]

To win in these moments, meet customers by using location signals. https://t.co/bB7SuTN2tC