Jim Payne

Entrepreneur + Investor. CEO @CloudX. GP @breakpointcap_

[Jim Payne @jimpayne]

See you at Cannes!

[CloudX @cloudx]

Great seeing the extended ex-MoPub family and everyone in between.

See you at MAU 2027.

[Jim Payne @jimpayne]

You actually can't correctly run a parallel mobile advertising setup without a secure enclave to do the comparison ... otherwise you end up comparing aggregated/average bids

[CloudX @cloudx]

When CloudX wins a bid and a third-party platform wins a bid, someone has to decide which ad runs.

That decision needs to happen in a secure enclave.

Introducing TEE 2.0.

[Jim Payne @jimpayne]

https://t.co/CLqX6tMK7V

[Jim Payne @jimpayne]

Our 2.0 version of Trusted Execution Environments (TEE) makes it possible to securely compare bids from multiple platforms ... Live today on GitHub! Read more below

[CloudX @cloudx]

When CloudX wins a bid and a third-party platform wins a bid, someone has to decide which ad runs.

That decision needs to happen in a secure enclave.

Introducing TEE 2.0.

[Jim Payne @jimpayne]

https://t.co/ZfTyG3KuDO

[Jim Payne @jimpayne]

@sackdan @BrabergFelix @cloudx https://t.co/Opq8d5eT9V

[Jim Payne @jimpayne]

Excellent pod w/ @sackdan @BrabergFelix on the future of mobile advertising, powered by @CloudX ... take a look!

[CloudX @cloudx]

Thank you @BrabergFelix for having @sackdan on for an entertaining and informative conversation.

Since Felix last spoke with CloudX in Q4, he has become a user through one of his clients.

Publishers running CloudX as a first look or in a parallel auction are seeing consistent 10 to 20% revenue lifts.

[Jim Payne @jimpayne]

Congrats to my friends @mfg and @mkatz0630 on launching @Trovexyz ... very fun and brings back lots of good memories

[Micah Gantman @mfg]

It was never just about the cards…

It was about who you shared them with
It was about the moments
It was about the feeling
It was about being a kid
It was about who you became
It was about what you held onto
It was about the memories you made

Today we launch Trove to bring that feeling back.

[Jim Payne @jimpayne]

@sackdan https://t.co/mZtqFRcEGg

[Jim Payne @jimpayne]

Our modern, agentic approach to mobile advertising is working. Read more in a field update from @sackdan

[CloudX @cloudx]

Q2 Update: Publishers are consistently reporting 10-20% total ad revenue lifts while running CloudX.

[Jim Payne @jimpayne]

@nobilified @nihalmehta Thank you

[Jim Payne @jimpayne]

Thank you for having me on @nihalmehta !

[nihal @nihalmehta]

You may have never heard of MoPub. Or MAX. But they built the invisible rails of mobile advertising.

@jimpayne did both.

MoPub was the mobile ad exchange that wired up the smartphone internet — sold to Twitter in one of the defining ad tech exits of its era. MAX became the mediation layer that every major app publisher depends on today. Two companies. Two categories defined. And now Jim is back for a third time with @cloudx, leveraging the largest computing shift of our lifetimes -- AI.

Most founders never get one of these right. Jim has done it twice — and he's not done.

On Episode 31 of the @humanunicornpod, we get into the full arc: what he learned building at scale during the mobile boom, why he kept coming back, what founders consistently get wrong about timing and distribution, and what he's seeing now that makes CloudX the bet of his career.

Three-time founders are a different species. This one will show you why.

🎧 Link in comments

[Trove @Trovexyz]

It was never just about the cards…

It was about who you shared them with
It was about the moments
It was about the feeling
It was about being a kid
It was about who you became
It was about what you held onto
It was about the memories you made

Today we launch Trove to bring that feeling back.

[Jim Payne @jimpayne]

@tgeisenheimer @nihalmehta @EniacVC Thank you sir!

[Jim Payne @jimpayne]

@nihalmehta https://t.co/eyEoLk3PFq

[Jim Payne @jimpayne]

A few weeks ago I sat down with @nihalmehta in NYC for an episode of his Human Unicorns podcast. It was a great conversation. Nihal pulls no punches! Give it a listen

[Jim Payne @jimpayne]

@JanaeR64 Well said

[Jim Payne @jimpayne]

@cloudx And on the docs page https://t.co/zai3ISK2Fd

[Jim Payne @jimpayne]

We have launched our CLI for @cloudX. Now you can automate your entire mobile monetization stack and let Claude do the work

[Jim Payne @jimpayne]

Coming soon! Give @claudeai the keys to your monetization stack...sit back + relax

[Jim Payne @jimpayne]

@cloudx See more here https://t.co/bDXoiiEuCV