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Artificial intelligence tools took center stage in fashion’s tech revolution in 2023, overtaking metaverse and NFTs. Jing Daily assesses the brands that jumped on the hype.
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Gamified virtual destinations were in hot demand by luxury fashion brands this year. Jing Daily breaks down the most popular activations of 2023 below.
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Despite a bear market and dip in #NFT interest, luxury labels are banking on a digital asset redemption arc. Which brands are succeeding, and which fell short?
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#Meta’s smart glasses are causing a stir online and shifting consumer perceptions of next-generation gadgets. Is 2024 the year of the tech wearable?
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Amid the rollout of holiday-themed virtual stores and Art Basel activations, December has also been a strong month for streetwear in #Web3.
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This past year has seen luxury publicly embrace artificial intelligence (AI) and its capabilities — a stark contrast to the industry’s approach to NFTs and metaverse destinations.
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In this Jing Meta Insider opinion piece, Scott Cullather, CEO of brand storytelling agency @invntatom reveals where brands go wrong with storytelling in the metaverse.
https://t.co/R7aJtCcjYF
Following its Speedy 40 and Treasure Trunk #NFT drops earlier this year, the French fashion house is back with another phygital release for the high-end #Web3 community.
https://t.co/iRgnU87X60
🚨 TOMORROW: OUR FIRST-EVER APPAREL DROP
⏰ 11/29 at 9AM CET / 9AM PT/12PM ET
👕 'TINAJ' Tee
💰 $55
📲 Only available via SNKRS Exclusive Access
Hit us with any last minute questions 👂
Rounding out its year of 90th anniversary celebrations, Lacoste is ending its world tour with a virtual activation in @TheSandboxGame.
Read more here:
https://t.co/puo85pBGf8
Gucci’s latest “it” products aren’t available to its standard clients, or sold in any of its flagship or online stores. Instead, they can only be obtained by those who are owners of its Gucci Vault Material #NFTs
https://t.co/VGjGeFI6ln