jingramco

prosumer strategist | artist | founder

[jingramco @jingramco]

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[jingramco @jingramco]

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[jingramco @jingramco]

Drake as a serious rapper? Not really.
Drake as a strategist? Fan.

Bet.

https://t.co/dNKamWmN8k

[jingramco @jingramco]

Controversial opinion: Drake sucks.

But Iceman has bangers, and there's a lot to talk about.

[jingramco @jingramco]

That's brand strategy 101. Own the conversation. Make your competitors come to you. ("Janice STFU" is the move, by the way.)

[jingramco @jingramco]

@JoshuaRosenthal @pmarca Haters will say your wife is AI

[jingramco @jingramco]

@uxjsai @andrewchen Preach

[jingramco @jingramco]

Fun fact this track came out in 1994, arguably the best year for hip hop AND one of the best for the Knicks. Full circle

🎧 https://t.co/7epsHqCAie

[jingramco @jingramco]

Coming in hot with my Weekly Edit track pick for today. The Beatnuts "Props Over Here" from Street Level. Quintessential 90s NY boom bap, the whole track is about walking into any room with effortless confidence in who you are, your crew, where you're from. Sorry not sorry ATL

[jingramco @jingramco]

The thing I keep coming back to with this track and this Knicks team is the chemistry. When people genuinely like working together it becomes infectious, everyone wants in. That's the energy you want building anything, client services, products, whatever

[jingramco @jingramco]

Hosting a panel at NY Tech Week in June. "Music Ate AI's Homework: Why Music Tech Is Writing the Rules for Everyone Else." Co-hosting with Samantha Rothaus from Davis & Gilbert who lives in the IP and creator compensation space every day. More speakers coming. Drop a reply if you want the invite.

[jingramco @jingramco]

@GergelyOrosz This is a brand strategy problem dressed up as an org chart decision. GitHub is beloved. It has identity. "Core AI" has none. When you absorb a product brand into a corporate label you lose the positioning that made it valuable in the first place. The people using GitHub every day don't care about Microsoft's internal reorg, they care that the product has a point of view.

[jingramco @jingramco]

@emollick This is real. I've been running a brand strategy practice on agentic tools for the last several months and the shift is hard to describe with pre-agentic frameworks. The productivity story isn't "do more faster," it's "do things that weren't economically viable for a solo operator before." The data gap is massive because the people actually deep in it are too busy building to write papers about it.

[jingramco @jingramco]

Anthropic’s Head of Growth just used the word “prosumer” to describe Claude Pro subscribers. They pulled Claude Code from the Pro plan, pushing users to Max at $100/month, a 5x jump. People were not happy about it.

What they’re acknowledging is that Pro tier users are a specific type of consumer, using some of their highest enterprise-level capabilities, but as more of a casual, everyday tool. Pro is accessible pricing, but the expectation is you get access to genuinely elite features. When they changed the value delivered, it felt off because it didn’t fulfill the implicit value proposition of the tier.

This is the essence of the prosumer dynamic. The expectation of pro-level capabilities, at an accessible price, with the ease of a consumer experience. This is a huge focus area of my work, and I am seeing that this is an essential business lens for anyone building to grow, and survive the rapid change ripping through industries right now with AI.

[jingramco @jingramco]

This record reminded me perfection is the enemy of progress. I'm guilty of it too. Anyway put this on, it will blow your mind.

[jingramco @jingramco]

Q-Tip recorded Kamaal The Abstract in 2001. The label shelved it for 8 years because it wasn't "commercially viable." This is jazz-hip hop crossover with Jonathan Blake, Kurt Rosenwinkel, Kenny Garrett. I genuinely don't know how this got shelved.

[jingramco @jingramco]

The thing is there's a real business lesson in here. Q-Tip never got the compounding effect he would have if this dropped when culture was ready for it. You sit on work and you genuinely don't know what could have picked up if you'd just put it out there.

[jingramco @jingramco]

Wrote a full breakdown on The Pro Perspective, including how Rode is playing a completely different role with their AI deployment at NAB this week.

https://t.co/PnA5HW0vCc

[jingramco @jingramco]

Splice just extended creator compensation into generative AI. Three new tools: Variations (new versions of any sample), Craft (samples into playable instruments), Magic Fit (auto harmonic/rhythmic context matching). All in-DAW.

[jingramco @jingramco]

Peter Block described three roles in Flawless Consulting: pair of hands, collaborator, expert. Splice is playing collaborator. But they go further — they include originators of training data in the value chain. That's a moat.