Jiri Nekovar

Getting DTC sales to Mars as a Fractional CMO & Chief AI Officer 🚀 | How good is your customer journey, huh? 😏

[Jiri Nekovar @jiri_nekovar]

How @notion sees levels of AI adoption after surveying over 6000 SMBs. Pretty interesting. I would love to say I’m on level 4. But tbh sometimes you get punched in the face and feel like you’re back on level 1🙃

[Jiri Nekovar @jiri_nekovar]

What about you? Have you had any experience with Hertz?

[Jiri Nekovar @jiri_nekovar]

Let me introduce Hertz, the UX champion (🫠)

[Jiri Nekovar @jiri_nekovar]

I expected another bizarre experience after last year when I showed up at the rental place and my reserved car was gone. This time everything ended up going smoothly and wait for it, as a Five star I even got a better car 🥳

[Jiri Nekovar @jiri_nekovar]

My game plan was always to reach these people through outbound (or in person). Now my inbound funnel does the job MUCH better at scale...

#ecommerce #DTCmarketing #ChiefAlOfficer #FractionalCMO #FractionalChiefAIOfficer #shopify #AImarketing #AIworkflows #Jiri #JiriNekovar

[Jiri Nekovar @jiri_nekovar]

That last step changed everything for me.

Those calls are some of the most insightful conversations I've had with strangers. Business owners open up when someone actually picks up the phone that quickly and cares. Speed is cool. Still trying to exercise that muscle more.🫡

[Jiri Nekovar @jiri_nekovar]

I started running ads for my personal brand 3 weeks ago. Here's my current funnel:
1. Currently 6.4% CTR on the best videos.
2. People land to one of my landing pages.
3. Most drop off. Some buy immediately for $97. Some request 5 free sample prompts.

[Jiri Nekovar @jiri_nekovar]

4. The moment they submit, they land in my Notion CRM through a simple automation I vibe coded. A scraper helps me understand more about that person.
5. If I'm available, I call them within 5-10 minutes. According to Jeremy Miner, the probability of converting increases by 430%.

[Jiri Nekovar @jiri_nekovar]

Starting a little series on context engineering 🧠

Most people think the magic is in the prompt. It is really in the context you give the AI.

Part 1 🫡

#contextengineering #AImarketing #DTCmarketing #ChiefAIOfficer #FractionalCMO

[Jiri Nekovar @jiri_nekovar]

@inchara_p88711 Great Q, I would say its mainly the track record/proof + the specificity of the individual sections. They are targetted on specific areas of e-com marketing. Would love to hear your feedback. https://t.co/HyMxiY6JHE

[Jiri Nekovar @jiri_nekovar]

Two weeks after launching ads for my new product “83 DTC Growth Prompts”
Really excited about how it’s going so far 🔥

[Jiri Nekovar @jiri_nekovar]

How AI helps you become less dependent on the know-how that lives in your teams heads🫡

#ecommerce #DTCmarketing #ChiefAIOfficer #FractionalCMO #FractionalChiefAIOfficer

[Jiri Nekovar @jiri_nekovar]

- Cozy environment
- MacBook with a paper notebook on the side (for writing down quick thoughts - I simply always come back to this option)
- WisprFlow with DJI Mic clipped
- Plugged in Mac (for max performance)
- bottle of water
- 12hrs a day, every day on repeat