1/4 I realized that finding a valuable problem isn't enough. You also need a way to reach the people who have it.
That's why I left freight brokerages to find a stronger market for me.
Hot take: Problem discovery is harder than sales.
In sales, you know who your customer is and what problem they have
In problem discovery, you're trying to figure all of that out.
And you have to convince strangers to give you their attention before you can offer them anything
4/4 Even if I managed to reach them, discover a problem & build a solution, it might be hard for me to distribute the solution at scale.
And that's a risk I wanted to address before building, not after.
1/4 I realized that finding a valuable problem isn't enough. You also need a way to reach the people who have it.
That's why I left freight brokerages to find a stronger market for me.
3/4 I could've tried phone calls, conferences or industry events. But I felt they are not the best use of my time & resources as a first time founder.
Talked to a 6 people in freight brokerages last week.
Most believe that finding carriers is the most time-consuming part.
But two of them said vetting was the bigger problem.
Because finding the right carrier for a load is more important than just getting a carrier.
But isn't that's what matters?
Understanding codebase, figuring out problems, and fixing them.
Real-world engineering rarely looks like a LeetCode interview.