KPOP DEMON HUNTERS broke every @nielsen rule for streaming movies with a 26-week consecutive run and 20.6B minutes viewed throughout 2025 in the United States.
Here is who was actually watching during its historic 26-week Top 10 run:
> Kids 2-11 were the baseline (making up to 50% of the audience)
> BUT it was the #1 overall streaming movie of 2025 for Adults 18-34 AND 35-49
>Huge multicultural draw: Hispanic households drove ~33% of viewing, and it held the highest concentration of Asian viewers across ALL of streaming
🔗 https://t.co/9r6y8D7xBy
Netflix has dropped new stats for KPOP DEMON HUNTERS to celebrate its 1-year anniversary.
The cultural takeover by the numbers since June 2025:
👁️ 600M+ views
🌍 #1 in 76 countries
📱 4.6B social impressions
🎮 11.5M hours played on Roblox
✈️ 25% spike in flights to Korea
🦉 22% jump in US Korean learners on Duolingo
🔎 #1 Movie on Google’s Year in Search 2025 (plus all top 5 Halloween costumes!)
“Golden” by HUNTR/X (#EJAE, Audrey Nuna and Rei Ami) has officially surpassed 1.5 BILLION views on YouTube.
— It is now the most-viewed music video released in 2025 on the platform. 🔥
I love "absolutely, borderline comedic level, evil parent" Celine.
I love "bad parent" Celine
I love "complex parent" Celine
I love "complex/bad that gets her shit together parent" Celine
I love "trying her best to parent" Celine
I love "good parent" Celine
Celine. 🫳