Joshua Parfitt

Owner of Townsquare SEO – helping businesses in Spain maximise their visibility & lead generation with SEO & digital PR.

[Joshua Parfitt @jjparfitt]

Cottage Properties és un client de comunicació digital de la meva agència. Estem donant suport a la difusió del projecte perquè creiem que pot interessar als mitjans locals i especialitzats.

[Joshua Parfitt @jjparfitt]

Al maig de 2025, el canal de televisió nacional Canal Decasa emet un documental que narra la restauració d’una masia abandonada en ple Parc Natural del Cap de Creus, al terme municipal de Cadaqués, a l’Alt Empordà (Girona).

https://t.co/4wU9jsDaar

[Joshua Parfitt @jjparfitt]

@mamimineta Hola Carme! He llegit el teu article del 2021 sobre la restauració del Mas dels Arbres. Cottage Properties va liderar el projecte i ara l'Àngels ha sortit a la tele. Tinc una nota de premsa amb declaracions noves. T'interessa? No et puc DM.

[Joshua Parfitt @jjparfitt]

@heyzachschubert SEO

[Joshua Parfitt @jjparfitt]

@iwo_cybulski amazing thread -love the openness. Real life and real learning 🤓

[Joshua Parfitt @jjparfitt]

2.5 years and 0 new clients...

2.5 weeks and 6 new clients...

What changed?

Instead of trying to convince a prospect how confident and capable I was out of anxiety...

I started asking people to explain their biggest challenges out of genuine care...

[Joshua Parfitt @jjparfitt]

@GrammarHippy Another business that didn't see the value in actually fixing their funnel and solving their client's problems..

[Joshua Parfitt @jjparfitt]

@ItsKieranDrew Finding life-changing lessons in difficult situations is the small hill I'll die on...

[Joshua Parfitt @jjparfitt]

@tarunlochib @ItsKieranDrew This!!

Focusing on their goals is key...

When you only focus on your own goals of building an audience you lose the power of actually having one.

[Joshua Parfitt @jjparfitt]

@think_ahad @ItsKieranDrew Or we need to reinstate the original meaning of 'followers'!

[Joshua Parfitt @jjparfitt]

@ItsKieranDrew How do you build an army of fans?

Don't build an audience for the sake of followers...

Start helping anyone you can solve their problems and the army of fans come naturally.

[Joshua Parfitt @jjparfitt]

@ItsKieranDrew A lot of us former 9-5ers are trained to performing for 'metrics'...

Metrics = objective success = our happiness.

It takes a lot of time to realise it's the other way round..

Our happiness = objective success = better metrics

[Joshua Parfitt @jjparfitt]

@ItsKieranDrew I chose building on Twitter over building on LinkedIN or building on Threads...

The others are 'safer' options.

But I loved the vision for the platform and I think that vision is shared by people I'd most like to work with.

[Joshua Parfitt @jjparfitt]

@ItsKieranDrew Mate.. one day plz create some kinda Chrome extension to analyze my google docs & alert me when I'm doing this.

Be like Grammarly for copywriters.

[Joshua Parfitt @jjparfitt]

@GrammarHippy This is why people don't make money from their audiences...

They go in with self-interest.

When you actually care about solving people's problems... the audience and the money come naturally.

[Joshua Parfitt @jjparfitt]

@ChrisLDyson I was writing this email about a marketer from 100 years ago yesterday .. I found his ads in a journal. In 1924 he ran a ‘free booklet’ to sell his offer. By 1928 he was selling the same booklet for ‘10 cents’ .. same booklet!!! Blew my mind.

[Joshua Parfitt @jjparfitt]

@heyzohaibb Yup

[Joshua Parfitt @jjparfitt]

@ogdelboy I’m promoting solar panels.. today run a whatsapp campaign on FB got 100 clicks for €10 and not a single conversation started ?! bugging me out all day.

[Joshua Parfitt @jjparfitt]

You might be thinking... the ads were nothing special?

But you'd be wrong.

They'er short because the images and words carry 10 tons of emotion, dreams and solutions to a million problem.

Remember:

A copywriter's job is not to add to the product – but to make it clear.

🤓✌️

[Joshua Parfitt @jjparfitt]

This company sells 3 pieces of jewellery every second.

But.. back in 2011 shares collapsed 80% after a shifting focus to a higher end of the market.

Here's how Pandora is once again the world's largest mass-market jewellery seen through 4 of their Facebook Ads 👇👇

[Joshua Parfitt @jjparfitt]

#4 – Why wait?

Pandora's latest genius move lets you buy an item online and pick it up within 2 hours at your nearest store.

For anyone who forgot a special birthday, anniversary or occasion and can't wait until tomorrow...

This ad could be a lifesaver.