Yannis Christopoulos

Digital & Creative Strategy @SohoSquareGR. @Workable & @OgilvyOne alum. Sports analogist. Striving to tweet more.

[Ryan Wallman @Dr_Draper]

In case you need a lighter (marketing-related) take on the current situation...

How to build your brand during a pandemic.

[Yannis Christopoulos @jk_chris]

"BRAND PURPOSE"

[Yannis Christopoulos @jk_chris]

@Geoffdx +1

It's more rewarding - and harder - than ever to build a brand.

[Spotify @Spotify]

Like 💚 this tweet and we’ll remind you when #SpotifyWrapped is here.

Your year in music is almost ready to be revealed!

[Yannis Christopoulos @jk_chris]

@sugarenia I will tell my kids this was the voice of reason.

[Yannis Christopoulos @jk_chris]

Here's How Nike Ads Slay Social Video Every Time -> https://t.co/uAkhG1JFgg

[Matt Navarra @MattNavarra]

😍 @GoogleMaps AR walking directions arrive on iOS and Android!

More info: https://t.co/WBEAsXn1mS

Video: https://t.co/Rz7bvHt9tj

[Yannis Christopoulos @jk_chris]

@thibetian It does, in orgs that have completed their "digital transformation". CMO is also under siege, as companies try to figure out how marketing works for them.

[Yannis Christopoulos @jk_chris]

🎉 Obligatory B-Day post -> https://t.co/fj7DGoyMvY

[Yannis Christopoulos @jk_chris]

Nailing “authentic content” in 2019 ✊🏼

[Yannis Christopoulos @jk_chris]

It baffles me that most of the brands lower their content production efforts during summer 🤔

[Yannis Christopoulos @jk_chris]

Are people on vacation consuming fewer, but longer content pieces or more, “snackable” ones?

[Yannis Christopoulos @jk_chris]

On a more serious note: @netflix #TheGreatHack is a massive lost opportunity to create awareness on data & privacy issue. Very much one-sided, extremely superficial.

[Yannis Christopoulos @jk_chris]

A scheduled post
relevance evades me -
the power of context in branded content

(summer SoMe manager haiku)

[Yannis Christopoulos @jk_chris]

@TwitterMktg Late to the party @JuiceboxCA 🕶 Oh, also, hi @jasonwstein 👋🏻

[Yannis Christopoulos @jk_chris]

Brand collabs now launching beyond the physical world #Fortnitexjumpman https://t.co/ylQVkJ0F6b

[Yannis Christopoulos @jk_chris]

@spaceagedisco *Μαραθώνος παρακαλώ 🧐

[Yannis Christopoulos @jk_chris]

"You are not paid to be on top of things, you are paid to get to the bottom of them" https://t.co/QS1U1VcSRL

[Yannis Christopoulos @jk_chris]

How far can marketing get you 🤨 Liquid Death Mountain Water -> https://t.co/ae3fxIBAhr

[Yannis Christopoulos @jk_chris]

@SirHines = undersized as a center, not as a creative mind 💪🏿

[Front Office Sports @FOS]

EuroLeague veteran @SirHines knew that there was a market for a docuseries on American basketball players' in Europe.

So he decided to create it himself.

https://t.co/xSMo8qx9G9