This is my SFW side; the gentler side. Pet mom, crafter, book lover, home improv DIYer, writer. My main lives @JewelLamour. She's a brat, can you handle her? ๐
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This account is where I keep it clean. The everyday life, the opinions, the crafts, the pets, the stuff I can post without a warning label. If you came looking for the rest of me, my main account is @JewelLamour. Go say hi, if you dare ๐
6 years without pro-ink therapy & I'm having withdrawals ๐ญ๐๐งก
This bratty witch is LONG overdue ๐๐ Who else needs new art? ๐๐ Drop your fave ideas or tag an artist below! ๐๐ What's your dream tattoo? ๐คจ๐
My roots are showing and it's time for a transformationโฆ ๐ฎ๐จ Bet you can't guess which colors I'm choosing this time ๐ First person to get it right gets a little surprise ๐๐ Drop your guesses below ๐๐
One of the most useful things I started doing in my DMs was price anchoring. If I want to sell a video for $50, I anchor it at $100 first. When I offer it at $50, the fan feels like they're getting a deal because the first number they saw became the reference point for everything after. You can apply this even when you were always intending to sell at the lower price. Start high, come down on your terms.
Pairing that with scarcity is where the strategy gets interesting. I send a locked PPV with a note that the message self-destructs at midnight. Fans who were already considering it now feel urgency because the fear of losing something is heavier than the cost of getting it. You have to follow through every time, or you train fans that your deadlines are negotiable.
And once someone says yes, you can offer them a way to spend a little more. A personalized intro added to the video they just bought for $10. That one move can increase the order value by 50% with no additional content.
These are the same mechanics every other industry runs on. There is no reason not to use them.