Everyone in B2B marketing knows the SiriusDecisions Demand Waterfall. Fewer people have thought hard about what happens to it when AI can spot a buying committee before anyone fills out a form. Wrote up how the framework holds and where it strains: https://t.co/ipCSOMlqxz
@disneytipsguy Definitely some high quality work. I wonder if it wouldn't have done better just being a generic non-IP "alien world" ride instead of being associated with Avatar.
Walt Disney was that type. So was Jobs. Almost everything at D23 came from the first two.
Broke it down using D23, D'Amaro's first year as CEO, and why Comic-Con still has energy Disney can't buy.
New on the Marquee π
https://t.co/HcpSSxsbUQ
#Leadership#ImmersiveExperiences