JM Integrated Marketing

Boutique communications agency that focuses on creating strategic plans for our clients | #MarketingCommunications | #SocialMediaManager | #PublicRelations

[JM Integrated Marketing @jmintegrated]

We focus on your #SocialMediaMarketing Strategy so that you can focus on your #SmallBusiness! We help you grow through proven techniques that aim to increase brand awareness & ensure that your content reaches your target audience! Visit | https://t.co/gAOCxiWdFq

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

You know you are growing, learning & evolving when you can look back at a situation or failed project/campaign and point out what didn’t work.

This is how you grow. By learning from your failures and following your own advice.

Stop doubting yourself or putting yourself down.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

As a brand or business, you only have 7 seconds to make a first impression.

It takes 5-7 impressions to begin recognizing a company logo.

How do you become more memorable and form a good first impression?

🔅 Having shared values.
🔅 Using colors to help improve recognition.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

Engagement is crucial to create a positive brand image.

In #PublicRelations terms, by engaging with your audience you are creating a positive brand image which helps increase brand awareness, network, increase sales, and solidify your brand.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

Create content that serves a purpose and speaks to your audience at every stage of the funnel.

#ContentMarketingFunnel #ContentMarketingStrategy #SmallBusinessContentMarketing

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

🛑 Stop posting content! 🛑

Before you continue posting to stay consistent, take a step back.

Posting is important, but it shouldn’t be overwhelming. That’s where a content strategy comes in.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

#PublicRelations and social media go hand in hand. I wrote my undergrad thesis on this topic on 2017.

PR is about building trusting relationships with your audience.

Social media is the perfect place to build those relationships because of the 2-way channel of communication.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

PR is about building TRUSTing relationships between you and your target audience.

Without trust and credibility, you won’t form strong and lasting relationships.

Trust is the foundation behind lasting relationships both in life and in PR.

#PublicRelations

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

I want to stop you, the business owner and entrepreneur, from wasting your money on marketing and ads.

Why?

Because first you need a better understating of how marketing works.

Go watch my free webinar. It’s free. So take advantage.

https://t.co/uknOD0UfPV

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

Create with purpose.

Not for the purpose of getting followers and likes, although this will happen.

But with the purpose of building a community of followers that know you, trust you, and find you credible.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

How do you get customers for your business?

You market, spread the word, advertise, pitch stories, engage, network, etc.

People take action when they make a connection.

They make a connection with you and your business when they begin to trust you.

Trust is essential.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

There is competition in every single niche.

So, how do you get past the thousands of similar businesses and products to reach your customers?

By having a good brand strategy!

Here is what you need to know about creating a brand strategy for your business.

🧵🧵🧵

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

An effective brand strategy helps you stand out from the crowd.

It helps you convey your value proposition to your ideal customers.

It helps guide your marketing and communication strategies.

It helps to keep you consistent, memorable and distinct!

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

It’s the first day of #HispanicHeritageMonth!

It’s a time to celebrate Latinx individuals that have enriched and positively influenced our society.

It’s also a time to celebrate our achievements and support our #LatinoOwnedBusinesses.

#LatinxHeritageMonth #ProudLatina

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

To be clear, a social media manager is not responsible for:

💰 Sales
🤳🏼 Photography or Videography
💻 Editing Videos

But it is an added bonus if they can take pictures, record videos and edit.

Their job isn’t sales, but raising awareness through their work can help with sales!

[JM Integrated Marketing @jmintegrated]

Want to check that social media item off your to-do list?

Hire a social media manager!

Stop letting that one item haunt you until the end of your day or pushing it back for when you have time.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

Effective storytelling is so important for #SmallBusiness. It’s one of the most valued tools to help you connect with your customers and clients.

I’ll be sharing my tips on my September newsletter. Subscribe now, don’t miss out.

👉🏼 https://t.co/dwU5QClNpW

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

One thing to understand in marketing is that people want to buy from people.

Real people with real stories, not nameless or faceless logos or brands.

As a small business owner, you can tap into the power of storytelling to build trust, credibility & raise awareness.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

I’m sure you already knew this but social media is one of the most powerful branding tools!

Build your audience, engage, and continue establishing your personal brand.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

Use integrated marketing communications to deliver a single, consistent, and clear message throughout all of their marketing communications platforms.

Understand how different functions work together and how to integrated them.

[Johana M. Caba, M.A. | PR & Social Media Marketing @JohanaMCaba]

Big name brands have huge marketing and communications agencies working with them because they have big budgets.

Your small biz doesn’t. What ever you spend on marketing needs to have a good return on investment (ROI).