Jean-marc Lehu

Brand strategy researcher, University Paris 1 Pantheon-Sorbonne

[Jean-marc Lehu @jmlehu]

When a brand like @apple finally begin to learn humility of a fair deal instead of the forced hegemony of a monopoly, it may pay much more than a fee. https://t.co/1xCR0AjPnQ

[Jean-marc Lehu @jmlehu]

2021 Brand new idea. Mark Zuckerberg deeply concerned with (his own definition of) user data privacy will ban @WhatsApp users who are not sharing all their data. https://t.co/A5ZBXGhLfn

[Jean-marc Lehu @jmlehu]

Easy target Amazon is a global innovative successful American brand. At least four reasons to hate and fight it… Surely not an angel on every aspect. But probably not the Devil on each one. https://t.co/R3y0sF8BT5

[Jean-marc Lehu @jmlehu]

@amazon is a global innovative successful American brand. At least four reasons to hate and fight it… Surely not an angel on every aspect. But probably not the Devil on each one. https://t.co/R3y0sF8BT5

[Jean-marc Lehu @jmlehu]

At least some brands may be able to learn learn what privacy, respect and democracy mean... Not a bad thing at all https://t.co/5QrJsUXw05

[Jean-marc Lehu @jmlehu]

@amazon is a global innovative successful American brand. At least four reasons to hate and fight it… Surely not an angel on every aspect. But probably not the Devil on each one. https://t.co/R3y0sF8BT5

[Jean-marc Lehu @jmlehu]

With Libra going alive, I wonder if in a near future, will we still need a State and incidentally Democracy, when Mr. Mark Zuckerberg will have became emperor of the United Federation of Planets? I guess I already have to practice my Ave salute... https://t.co/jRRhbmWgLD

[Jean-marc Lehu @jmlehu]

It was already difficult to think cleverly and humanly as a society by ourselves. But if illuminative part of our conscious as Michel Serres is disappearing, let’s try do do our best to avoid Darkness https://t.co/ktAL7SODi4

[Jean-marc Lehu @jmlehu]

Brands like @FisherPrice deserve to be banned forever and their managers jailed much longer. Respecting the consumer is not an utopia for dumb idealists! https://t.co/oWk6V0rsjj

[Jean-marc Lehu @jmlehu]

One day of 2017 @Maserati chose @accenture. Today @droga5 chooses @accenture. Not simply… one more deal! What is now and should be then an ad agency? Brand should think twice before answering. https://t.co/jVgTOlMkqi

[Jean-marc Lehu @jmlehu]

Lesson for a brand of @google controversy? AI ethics reveal so great fears and so high expectations that it will be very hard to fine tune the ad hoc framework to supervise it. https://t.co/PIh5RvUC0y

[Jean-marc Lehu @jmlehu]

@jagermeister implements wisely one of Winston Churchill’s famous quote “Success is not final, failure is not fatal: it is the courage to continue that counts” https://t.co/u720ji3YhO

[Jean-marc Lehu @jmlehu]

What if frightening valuation of a brand relied on the number of robberies of its branded products? Remember Naomi Klein’s No Logo? Will it become a life security necessity…? https://t.co/EoaaO7BQLB

[Jean-marc Lehu @jmlehu]

Even Christopher Columbus couldn’t have imagined the subtlety, the utility and the intensity of modern communication… Brands beware! Global brand content just reached a new sophisticated level https://t.co/fqYyOlTyez

[Jean-marc Lehu @jmlehu]

Brands lost sovereignty and power to America (and China) for Internet search, video and social networks. Will History repeat itself with A.I.? Despite the fact that ethics and national security issues are far more important then https://t.co/GBGtcjltvc

[Jean-marc Lehu @jmlehu]

This @WSJ headline summarizes so well what brands must get in mind anytime, anywhere, and have to act according to https://t.co/cHwVw92ZZq

[Jean-marc Lehu @jmlehu]

Business consulting firms doing advertising, social media playing programmatic and now retailers being main actors in the ad business. Most agencies didn’t see the big change coming. It’s fully here now with @amazon. https://t.co/7hnavvk3aT

[Jean-marc Lehu @jmlehu]

What if struggling @CarrefourFrance hypermarkets would offer a partnership to @amazon for a 4-star products corner in every of its hypermarket? Maybe just traffic rejuvenation and growth? https://t.co/OYd4lws2yF

[Jean-marc Lehu @jmlehu]

Unbridled competitive marketing myopia can easily damage your brand(s). So, will @disney be able to measure it soon enough? https://t.co/3l0ABsjofx

[Jean-marc Lehu @jmlehu]

Just wondering if the press often prompted to @elonmusk bashing about @Tesla bumpy difficult road to success, will also be keen on commenting its top safety ratings. Bad news/good news, same fight? https://t.co/EcqFdPWzE3