Jacob Mørch

I write things I wish I knew two years ago.

[Jacob Mørch @JMorch]

Having *SKIN IN THE GAME* changes everything.

• Automatically improves your decision making.
• Makes life 100x more fun and engaging.
• Lets you create massive value, wealth and freedom for yourself.

🧵 Time for thread about risk, decisions and upside exposure 👇

[Jacob Mørch @JMorch]

@jessegenet @CouchRambo What is this harness thing called?

[Jacob Mørch @JMorch]

@markoilico Yay!

[Kevin Smith @KevinBenSmith]

I love podcasts, but I can’t keep up anymore.
My backlog is 400+.

I tried AI summaries — they suck! They lose what makes podcasts great.

I still want the *original pod*. Just… only the best parts.

So I gave AI control of my podcast app to guide me through the best moments. It's sooo good 🤯

We call it "AI DJ". It's now live in @snipd_app.

[Jacob Mørch @JMorch]

@mikefutia Nano!

[Jacob Mørch @JMorch]

@everestchris6 Video

[Jacob Mørch @JMorch]

@TheMattBerman @openclaw @vishalojha_me @Meta Ads :D

[Cody Schneider @codyschneider]

so I’m starting to believe more and more that the most effective startup employees will have custom agents and personal software they bring to their jobs

and these people will become 100x employees

how I see this working:

personally, the way I operate now is simple

basically whatever I’m working on, I’m trying to automate parts of it in the background while I work on it

I’m either building agents that can take over the task as it comes up

or building software that eliminates it entirely

and this stack of software slowly becomes an extension of m

every week it gets a extended, refined, and more capable of doing the things I don’t want to do or the things I shouldn’t be wasting time on

over time, it stops feeling like “tools” and starts feeling like infrastructure

a personal backend

a private ops team

a swarm of specialized agents that quietly remove friction from everything I touch

and once you start working like this, it’s impossible to go back

you start seeing every repetitive action, every manual process, every annoying workflow as a bug

not in the company’s system but in your system

if you fix 3–5 of these bugs every week, you wake up a few months later with:

- your own automations
- your own research agents
- your own monitoring systems
- your own custom interfaces
- your own intelligence layer sitting on top of your job

it’s compounding leverage

and I think that’s where the 100x employee comes from

not from raw talent

not from hustle

but from the quiet accumulation of self-augmenting tools that raise your ceiling until you’re operating on an entirely different curve

most people will still be “doing work.”

a few will be architecting systems that do their work for them

those people win
those people become irreplaceable
those people become their own force multipliers

companies that recognize this and empower it will end up hiring individuals who effectively show up with their own internal R&D department in their github repo

we’re entering the era of the 1000x startup employee

and it’s going to change everything

[Jacob Mørch @JMorch]

@sindrewino Burde vært motsatt ja. Galskap å få et helt folk til å putte penger i plank og takstein i stedet for næringsliv og verdiskapende aktivitet

[Jacob Mørch @JMorch]

@taimurabdaal Incredible on paper. A shitshow in practice. One of the worst UX experiences out there, close to Microsoft level of bad

[Jacob Mørch @JMorch]

@VFinnishProbs You mean *tax funded* healthcare, education and parental leave.

[Jacob Mørch @JMorch]

Read and be wise → https://t.co/hWEAt8QSOP

[Jacob Mørch @JMorch]

Match made in heaven: Nano Banana + The Machine essays from Paul Kingsnorth 👀

[Jacob Mørch @JMorch]

@AdaStenstad Absolutely

[Elon Musk @elonmusk]

You are a taker, not a maker. All you’ve done your whole life is take from the makers of the world.

The zero-sum mindset you have is at the root of so much evil. Once you realize that civilization is not zero-sum and that it is about making far more than one consumes, then it becomes obvious that the path to prosperity for all is just let the makers make.

Regarding Tesla, the reality is that I have been given nothing.

However, if I lead Tesla to become the most valuable company in the world by far and it stays that way for 5 years, shareholders voted to award me 12% of what is built. Anyone who wants to come along for the ride can buy Tesla stock.

If Tesla “merely” becomes a $1.999 trillion dollar company, I get nothing. This is a great deal for shareholders, which is why they voted so overwhelmingly to approve this, for which I am immensely grateful.

And they did so by a margin far more than you won your political seat.

[Jacob Mørch @JMorch]

@signulll See Paul Kingsnorth’s thesis: we’ve moved from the 4 P’s as basis of life (Place, People, Past & Prayer), to the 4 S’s (Self, Science, Sex & Screen)

[Jacob Mørch @JMorch]

@strollerno What’s the most underrated or surprising benefit (s)?

[Jacob Mørch @JMorch]

@Bardar11 Sjekk blodverdiene dine med https://t.co/vu440EgNTO før du går i gang, og sjekk igjen etter 3-6 måneder for å se hvordan dietten påvirker deg 💪

[Jacob Mørch @JMorch]

@elonmusk Tell me you didn’t plan for this order of tweets Elon

[Jacob Mørch @JMorch]

@heystefan_ @benln @natfriedman Probably just a typo. It should be «of» not «on»

[Jacob Mørch @JMorch]

@AlfG86 Alf for president!