Joanna Drews

Cofounder & President @HyphaMetrics

[Joanna Drews @joannadrews]

The result is a robust understanding of not only what was seen, but the context in which it was seen, providing a true understanding of the value of media’s distribution and ultimately enabling CTV to actualize its potential as a powerful advertising channel.

[Joanna Drews @joannadrews]

Great piece on the opportunities + challenges that CTV presents

“CTV is like a set of Russian dolls — content is housed on a platform that is then hosted on another platform, and then on another, and so on — the platforms are nested within one another.”

https://t.co/wMjUmZORl2

[Joanna Drews @joannadrews]

@Hypha's UNIe shows the complete chain of sources, platforms, and walled-gardens involved in bringing media to the screen. Our AI based source-specific algorithms understand where the media is hosted, and are designed to capture every frame of that experience in real time.

[Hypha @HyphaMetrics]

The debate over what should be considered Premium content rages on…but how can we value content if it’s not accurately measured? Hypha’s UNIengine measures everything that happens on the TV screen…premium, UGC and everything in between. https://t.co/cPJv9SHIbH

[Hypha @HyphaMetrics]

Trust in data matters now more than ever. We are proud to be a part of the movement toward a more accurate data ecosystem. @NBCUniversal @kellyabcarian @beet_tv https://t.co/re5usJgMl3

[Joanna Drews @joannadrews]

What is Centric Origin Data ?!?!!!

Check out our latest blog post to find out ;-)

https://t.co/0JLnMo9DnV

[Hypha @HyphaMetrics]

The modern media environment has more consumption opportunities than ever before. But a holistic picture of consumption behavior has ceased to exist until now. https://t.co/tOGO1ozLaf

[Madhive @madhivetech]

Many companies claim that they update their data in “real time.” But once every couple of days doesn’t cut it. We support truly real time data, which means we update up to 72 hours before anyone else. #adtech

From Chief Product Officer @brianslin:
https://t.co/tCc269tjHa

[Joanna Drews @joannadrews]

@HelbraunLevey is the blog post up yet? I can't wait to read about the judges ruling!! #nyc

[Joanna Drews @joannadrews]

@HelbraunLevey #wishyouwerehere #wishiwasat me too...me too. Happy bday Kevin O!!!!!!!!!!

[Joanna Drews @joannadrews]

@Bradmobile Accept my friendshippppppp wahhhhhhhhhhh

[Joanna Drews @joannadrews]

@jennybikes I'm waiting for you

[Joanna Drews @joannadrews]

@jennybikes that's what I thought. Hope korea is amazing! Miss you lady

[Joanna Drews @joannadrews]

@jennybikes is that what the pike looks like from 40 floors up too?

[Aziz Ansari @azizansari]

Wow. Do you have to be a badass at Photoshop to be a Parks fan? Wish this was real: http://t.co/bfUwbnc (via @KenTremendous)

[caitlin cunningham @cacunnin]

Hey @joannadrews look: New Banksy Art Showing Up In Hollywood http://ow.ly/3X9U6 RT @laughingsquid