Joanna Seddon

Expert in brand strategy, brand valuation, future market analysis and measuring the financial impact of brand and marketing investment.

[Joanna Seddon @joannaseddon]

@faridaily_ @maxseddon You haven’t changed your email!

[Joanna Seddon @joannaseddon]

@lizafokht @maxseddon Exceo summary!

[Joanna Seddon @joannaseddon]

@maxseddon Reverso

[Joanna Seddon @joannaseddon]

B2B marketing needs to be rethought & reinvented—there’s no such thing as pure B2B marketing. The difference has always been mostly illusory. Here are some ideas to stimulate your thinking. https://t.co/ZKCM3IKcSU
#B2B Marketing

[Joanna Seddon @joannaseddon]

2024 Brand Prediction #4: Using a celebrity endorsement in marketing campaigns may seem safe, but it kills creativity and cuts financial value growth. Your thoughts? https://t.co/hgqKPv7yns
#CelebrityEndorsement #CelebrityInfluencer

[Joanna Seddon @joannaseddon]

2024 Prediction 3: China will create truly global brands. They’ve been trying hard for 10 years. With BYD overtaking Tesla & beauty brands like Florasis growing, they will finally make it. US and European brands—watch out! #Chinesebrands #MadeInChina
https://t.co/zGBjIh6sug

[Joanna Seddon @joannaseddon]

One of the most overused & least understood terms in business. Most people don’t know what it means,how it drives growth,addresses what customers care about,and where there are gaps and opportunities. Use brand valuation to untap your brand’s power. https://t.co/w3Nlkqp8HV

[Joanna Seddon @joannaseddon]

Check out my latest article: The Tagline—Invented by the Ancient Greeks! https://t.co/R1UvX4ITFq via @LinkedIn

[Joanna Seddon @joannaseddon]

Get some real value for your business and elevate the role of marketing! Linking marketing to the business and to money is the way to do it. This is the theme of this year's Marketing Accountability Board's Spring Summit at Marquette Business School. See…https://t.co/w7gL5YnfUr

[Joanna Seddon @joannaseddon]

Fantastic! Glad cannes agrees with the Marketing Hall of Fame vote! https://t.co/H6sLOTvufi

[max seddon @maxseddon]

🚨 Belarus says it has convinced Prigozhin to stand down his armed uprising.

Lukashenko spent "the entire day" negotiating with Prigozhin after "agreeing on joint actions" with Putin and "additionally clarifying the situation through his own channels."

https://t.co/XTaqDy4h3r

[Joanna Seddon @joannaseddon]

A truly inspiring 2023 Marketing Hall of Fame! Last night, I chaired the induction of four outstanding marketing innovators: Chris Capossela, CMO of Microsoft, Amy Fuller, former CMO of Accenture, Raja Rajamannar, CMO of Mastercard and Dan Ariely, the fam…https://t.co/AFNFMJjSjF

[Joanna Seddon @joannaseddon]

Great article about Chris Capossela, CMO of Microsoft, being inducted into the Marketing Hall of Fame https://t.co/FYxC1xIRFu

[Joanna Seddon @joannaseddon]

Exclusive interviews with 2023 Marketing Hall of Fame Inductees!
Please see Allen's Forbes article about Chris Capossela, Raja Rajamannar, Amy Fuller and Dan Ariely https://t.co/fjOXwp0DFH

[Joanna Seddon @joannaseddon]

Listen to Venky, A&M professor and MASB"s Big Data guru on one of the hottest topics of the day-Retail Media and AI https://t.co/wvglQycs2a

[Joanna Seddon @joannaseddon]

Come to the 2023 Marketing Hall of Fame on June 7th!

We will be inducting a truly exceptional group of
marketing innovators: Dan Ariely, Professor at Duke a pioneer of behavioral economics, Amy Fuller, former CMO of Accenture, Chris Capossela, CMO of Mi…https://t.co/IXNsBBEjZw

[Joanna Seddon @joannaseddon]

These guys really know what they are talking about! Congratulations. Trends were against Bud Light and this self made disaster looks like it is accelerating the is issue and creating a lasting drop in brand sales and value. It shows how the value of the…https://t.co/PjzvLQRS2G

[Joanna Seddon @joannaseddon]

I am thrilled that Chris is being inducted! He so very much deserves it after the incredible transformation he has wrought with the Microsoft brand! https://t.co/JyaQ7lmEtX

[Joanna Seddon @joannaseddon]

The crypto brand is in dire need of brand help right now! Brand can help rescue a lot of lost value https://t.co/l5s4AYeKBE

[Joanna Seddon @joannaseddon]

The road to making marketing accountable has been perilously slow. In the time of David Ogilvy marketers believed in measurement, their status was high. But many years ago, marketing turned inward and focused on ads. The CMO stopped being a business partn…https://t.co/ghXxPJ9s6f