Jock Busuttil

Freelance head of product, founder of @productpeople_, author, speaker. #productmanagement | #prodmgmt 👉 Find me on @[email protected] #mastodon

[Jock Busuttil @jockbu]

PRODUCTHEAD: What AI really gives you is time back for the hard things

» AI frees you up for thinking, learning and #judgement
» IKEA found €1.3B using AI as a growth lever, not a cost lever
» AI should not be a further excuse to ...

#prodmgmt #genAI

https://t.co/u03SvruxHx

[Jock Busuttil @jockbu]

PRODUCTHEAD: Your go-to guide for go-to-market

» Communicating your differentiated value consistently works better than a custom pitch every time
» For go-to-market without a PMM, aim to fill some of the gaps, not to take ov…

#prodmgmt #gotomarket #gtm

https://t.co/873ZiV9DII

[Jock Busuttil @jockbu]

PRODUCTHEAD: The anatomy of a ‘no’

» Avoid ambiguity by speaking plainly
» Bring the data, not the verdict
» Articulate the cost and opportunity cost
» A ‘yes’ is only worth something if a ‘no’ is worth something

#prodmgmt #sayingno #stakeholders

https://t.co/3w4pw5BRQp

[Jock Busuttil @jockbu]

PRODUCTHEAD: Augmenting your thinking without delegating it

» Exclusive free giveaways for PRODUCTHEAD subscribers in May
» Use genAI to generate possibilities and identify blindspots in your thinking without incurring…

#prodmgmt #decisionmaking #genAI

https://t.co/CEAkA73QQs

[Jock Busuttil @jockbu]

PRODUCTHEAD: AI anthology

» Ready meals are okay, just not all the time
» Previous hype cycles masked who really had product-market fit and who didn’t
» Humans excel where AI doesn’t
» New tech rarely solves social problems

#prodmgmt #anthology #ai

https://t.co/hKF1d49gTj

[Jock Busuttil @jockbu]

PRODUCTHEAD: Demystifying those pesky Applicant Tracking Systems

» Humans, not AI, are still sifting job applicants in or out
» PMs should use AI to amplify their thinking, not replace it

#prodmgmt #jobapplication #ats

https://t.co/fjQtvXk5iq

[Jock Busuttil @jockbu]

PRODUCTHEAD: Speed to market is now table stakes

» Traditional SaaS companies will struggle if they believe they’ll control their UI for ever
» Some org leaders think that AI can replace their “glue people”

#prodmgmt #genAI #judgement

https://t.co/BRvq8Uv8ce

[Jock Busuttil @jockbu]

PRODUCTHEAD: Speed to market is now table stakes

» Make your principles explicit so you can make the hard trade-offs between things you value
» Your organisation’s strategy is the anchor that your culture is built on

#prodmgmt #strategy

https://t.co/blHGg2wWBr

[Jock Busuttil @jockbu]

PRODUCTHEAD: Increasing and diminishing influence

» The art of influence is the highest-leverage skill remaining for product leaders
» AI agents require the same strategic clarity as humans do

#prodmgmt #influence #communication

https://t.co/9szXBG1rpZ

[Jock Busuttil @jockbu]

PRODUCTHEAD: Putting the #ProductOperatingModel into context

» There’s no one true version of product management, but there are 4 flavours
» Without support from the CEO, your product operating model probably won’t succeed

#prodmgmt

https://t.co/EKaTQzi8j0

[Jock Busuttil @jockbu]

PRODUCTHEAD: Content design for humans and AI agents

» In a self-service world, good content design helps users do what they’re trying to do
» A content crit is a constructive, supportive peer review technique

#prodmgmt #contentdesign #AIagents

https://t.co/qg32OjDpRu

[Jock Busuttil @jockbu]

PRODUCTHEAD: How work actually gets done

This week’s #ProductManagement newsletter lovingly curated by @jockbu features Sean Goedecke, Himal Mandalia, Tom Peperkamp & @johncutlefish

#prodmgmt #process #constraints #context

https://t.co/sK7Tmf7NyI

[Jock Busuttil @jockbu]

PRODUCTHEAD: Reflections on the art and science of product management

This week’s #ProductManagement newsletter lovingly curated by @jockbu features @bfgmartin Tobias Freudenreich @ThorMitchell Scott Colfer & @BegoSeseLucio

#prodmgmt #reflections

https://t.co/GtbYBZHod0

[Jock Busuttil @jockbu]

PRODUCTHEAD: The value of the human in the loop
This week’s #ProductManagement newsletter lovingly curated by @jockbu features Claudio Nastruzzi @tomwm @RichMironov & Cleo Lant

#prodmgmt #genAI #bottlenecks #constraints

https://t.co/KftBSPC315

[Jock Busuttil @jockbu]

PRODUCTHEAD: Forever problems and earning your keep

This week’s #ProductManagement newsletter lovingly curated by @jockbu features Amna Khattak @RichMironov @johncutlefish & Scott Colfer

#prodmgmt #culturalLens #afterdigital #roi

https://t.co/WEcFksOQGu

[Jock Busuttil @jockbu]

PRODUCTHEAD: Down with the technocracy!

This week’s #ProductManagement newsletter lovingly curated by @jockbu features @bfgmartin @RogerLMartin & @johncutlefish

#prodmgmt #strategy #proxymeasures

https://t.co/H8YyiB1hoT

[Jock Busuttil @jockbu]

PRODUCTHEAD: The science of stakeholder persuasion

This week’s #ProductManagement newsletter lovingly curated by @jockbu features @CGLambdin @RobertCialdini and Steve Martin

#prodmgmt #stakeholders #persuasion #influence

https://t.co/AZm9givcO8

[Jock Busuttil @jockbu]

PRODUCTHEAD: Beliefs and culture

This week’s #ProductManagement newsletter lovingly curated by @jockbu features Caroline Clark and Mike Fisher

#prodmgmt #beliefs #culture #transformation #behaviour

https://t.co/6mgiqJBBj8

[Jock Busuttil @jockbu]

PRODUCTHEAD: Good OKR, bad OKR

This week’s #ProductManagement newsletter lovingly curated by @jockbu features Christina Wodtke, @randy_silver Matt Jukes @ravi_mehta and @natatouille

#prodmgmt #okr #nct #strategy

https://t.co/mXYRfhtxXD

[Jock Busuttil @jockbu]

PRODUCTHEAD: A team can be greater than the sum of its parts

This week’s #ProductManagement newsletter lovingly curated by @jockbu features Matt Jukes, @ewebber and Julia Harrison

#prodmgmt #team #roles #responsibilities

https://t.co/PWLezHnQih