Jodi-Kay Edwards

Marketing Strategist | Creator of CreativeBrain Turning everyday habits into content systems. Built the specialist AI designed for creators.

[Heather Cooper @HBCoop_]

ChatGPT made a storyboard from a single reference image, then I used Seedance 2.0 to animate the storyboard shots:

[Alex Cooper @alexgoughcooper]

Here are my 10 predictions for ad creative in 2026:

1/ For the first time ever, AI ads become indistinguishable from human ads. Production isn’t the constraint anymore. Creative strategy as we know it dies. The best creative teams won’t be ‘strategising’, they’ll be building the systems that decide what to make…and then make them at scale.

2/ Ad creative that wins is either a) super ugly and disguised as an organic piece of content or b) super obvious that it’s an ad, but the direct response storytelling is so good, people don’t care. Getting caught in the middle ground is ad account suicide and will make it incredibly difficult to scale.

3/ It’s not AI OR human creators, it’s AI AND human creators. Brands know that relying purely on AI comes with brand risk, user fatigue toward AI, and governance issues. The best companies will use humans for authenticity and trust, and AI for scale.

4/ A few things I’m bullish on at ad level: founder ads, authority figures, working with actual top content creators (not UGC talking head creators), whitelisting, yappers, any form of ugly ads. Basically anything that signals trust and authenticity. In a feed full of AI slop, people will crave it.

5/ Paid social roles continue collapsing into each other. We’re already seeing this with the media buyer and strategist roles. I think creator coordination, editing, and design come next. Fewer people on the account, less time executing and more time orchestrating the AI pipeline.

6/ Google takes over as the leading AI tool suite for advertisers. Nano Banana is the best at image gen, Veo isn’t far behind Sora in video gen and Gemini is the only model that can analyze video (still massively underrated by the Ecom space btw). I’m already starting to see Gemini’s copywriting get better too. It’s not better than Claude yet, but it wouldn’t surprise me to see it overtake Claude in 2026.

7/ No concrete legislation gets put in place to automatically flag AI generated ads to users, even though it really should be.

8/ Probably my most ambitious prediction: at some point, someone will crack AI editing. I.e. upload all of your footage to a folder and it turns them into ads for you (like Icon originally tried to do). I don’t see this happening until at least Q3 next year, but whoever does crack will have a heck of a business if the ads are good.

9/ Meta’s generative AI will become useful. They’re sinking too much resource into it for it not to - and to be fair, it’s already getting better. I see it being strong at making more of the stuff that’s working, but struggling to find big unlocks without hooking up to external data sources (customer reviews, TikTok, Reddit etc) - which I don’t see Meta doing. It’ll be useful to supplement, but not to rely on.

10/ 2025 taught everyone how to use AI. 2026 is when AI starts working for you. Agents will proactively read customer reviews, scroll feeds, analyze competitors, and decide what to make next - with humans stepping in only to override or refine. I see multiple tools potentially taking this path (think Motion, Triple Whale, AdNova…) and it will fundamentally shift ad creation towards AI doing the work and humans handling quality control.

Thoughts? 🤪

[Max ✦ @MaxVOAO]

Cosmic cloud

[Jodi-Kay Edwards @jodikayedwards]

AI doesn’t replace creativity. It reveals it.

When human creativity and machine intelligence merge, a whole new layer of imagination is born.

This is what happens when thought finds form, when imagination finds structure.
@MaxVOAO this is amazing. #ai #design

[Max ✦ @MaxVOAO]

Who listens when the future dreams

[Jodi-Kay Edwards @jodikayedwards]

@MaxVOAO Wow this is amazing!

[Jodi-Kay Edwards @jodikayedwards]

🧠A VO script for your videos
🧠Captions
🧠Sharable content (these are audience centric) - selfish content doesn’t get shared as often
🧠An editing plan
🧠A file naming plan

Get all of this without having to prompt it. From my brain to yours. 🫶🏾 https://t.co/vDeSqoKk81

[Jodi-Kay Edwards @jodikayedwards]

This isn’t shade to #ChatGPT it’s a generalist that’s a great start but the future of AI is integrated with brains like mine.

I made CreativeBrain to be a specialist so you don’t have to.

The #creatoreconomy made a lot of people rich ⬇️

[Jodi-Kay Edwards @jodikayedwards]

So I made a tool that skips that step completely. The prompts are already baked in. Meaning you can type “I don’t know what to post” describe the media you have in your phone (so much b-roll, too many photos right) and this #AI brain I created will give you the following ⬇️

[Jodi-Kay Edwards @jodikayedwards]

After 10+ years in marketing, I realized something:

Most CEOs and creators don’t need more ideas. They need systems that make their ideas work without being a Creative Director
or Marketing Strategist.

That’s why I built CreativeBrain.
The specialist AI for creators. #AI

[Jodi-Kay Edwards @jodikayedwards]

The future of #contentcreation doesn’t belong to the most popular creators, it belongs to the clearest. #AI when used correctly helps free up bandwidth and focus. Imagine being able to create your entire content plan in seconds by typing “I don’t know what to post”

[Jodi-Kay Edwards @jodikayedwards]

August 12th I spent 15 hours building a system I call The Content Code I merged it with #OpenAI and the results were shocking

[Jodi-Kay Edwards @jodikayedwards]

August 8th I found a loophole that changes the way we post content forever 🧠 #ai

[Simone Biles @Simone_Biles]

I actually do this all the time 🤪

[Jodi-Kay Edwards @jodikayedwards]

@TyThaMua_ This is so cute lol

[Jodi-Kay Edwards @jodikayedwards]

@jordan_ross_8F 8F

[Jodi-Kay Edwards @jodikayedwards]

@ElonMNews Dude yes please

[Jodi-Kay Edwards @jodikayedwards]

Like a G6 🎶 (erm GA4) wtf is that?
When that like a G6 song came out I had no idea what that car was. But I took the time to google it, I wasn’t a car head.

[Jodi-Kay Edwards @jodikayedwards]

Trust. Hard to build, easy to break.

[Chris Do @theChrisDo]

I was asked, why are you so smug in some of your videos?

I don’t have a great answer except that sometimes it feels like we’re playing chess. I can see 3-4 moves ahead.

And I see checkmate.