Johannes Becht

Journalist, filmmaker & digital marketer exploring how content gets seen. Based in Berlin. Sometimes I do other things.

[Johannes Becht @joebecht]

Wie weit kommt man, wenn man ChatGPT ein 3D-Rennspiel vibe coden lässt? Kurze Antwort: Das Ergebnis ist besser als erwartet, aber es gibt noch viel Luft nach oben.
#ChatGPT #ViceCoding
https://t.co/EP7e1SEea8

[Johannes Becht @joebecht]

With my 10+ years experience in digital publishing, quite some articles, videos and more have accumulated. Check it out on my website:
https://t.co/IED3pakAvo

[Johannes Becht @joebecht]

"sameAs" in structured data isn’t just a list of social profiles. It is an identity statement that helps search engines, knowledge graphs and AI systems understand exactly who—or what—you mean.

My new article explains how to use it correctly:

https://t.co/mwu2CJkIkv

[Johannes Becht @joebecht]

New blog for WEVENTURE Performance: Is llms.txt necessary or just a nice-to-have? My guess: It won't get you to the top, but it's nevertheless a small building block in a broad AI Visibility Strategy.
https://t.co/RtpSE7uPCB

[Johannes Becht @joebecht]

Making your website AI-agent friendly is the most important task these coming months. There is a lot to watch out for, but if you've done your SEO homework in the last few years, you can be well prepared with just a few adjustments. Read more in my blog:
https://t.co/TB1f5qXmgB

[Johannes Becht @joebecht]

My experiences at the OMR 2026: the good, the bad and the ugly.
https://t.co/TaZuaB5Qm6

[Johannes Becht @joebecht]

Greetings from the OMR 2026

[Johannes Becht @joebecht]

Thin content isn’t just about length.

It’s about missing depth, context, or connections.

Even longer articles can feel “thin” if they don’t really explain anything.

[Johannes Becht @joebecht]

New Blog on my website: the Personal Knowledge Graph. Check it out!
https://t.co/7sUAnMUy3M

[Johannes Becht @joebecht]

I’ve been testing how AI summarizes content.

Clear sections, strong headings, and concise explanations tend to survive better.

Messy structure gets ignored or simplified too much.

[Johannes Becht @joebecht]

Adding structured data changed how I think about content.

It’s not just markup — it’s a way to define entities, relationships, and context explicitly.

That makes it easier for systems to connect information.

Have you looked into this beyond basics?

[Johannes Becht @joebecht]

I’ve stopped thinking of content as “published and done.”

Most pieces can be improved, expanded, or connected later.

Treating content as something evolving tends to pay off.

[Johannes Becht @joebecht]

Trying to understand intent changed the way I write.

Not just what people search for, but what they actually want to get out of it.

That often leads to different structures and better results.

[Johannes Becht @joebecht]

There’s a place for both long and short content.

Long-form helps you go deeper.
Short-form helps you stay visible.

Keep that in mind.

[Johannes Becht @joebecht]

I will at the OMR 2026 in Hamburg next week together with WEVENTURE Performance (Hall B6, Booth E07). Looking forward to seeing y'all there.
#omr #omr2026 #weventure #WEVENTUREPerformance

[Johannes Becht @joebecht]

I’ve noticed that connecting content to a clear identity makes a difference.

Not everything has to be personal, but consistency in voice and topic helps over time.

It makes things easier to recognize and trust.

[Johannes Becht @joebecht]

Site structure is one of those things you don’t notice until it’s missing.

When everything is clearly organized, content starts reinforcing itself.

That’s when things become easier to navigate — and easier to interpret.

[Johannes Becht @joebecht]

I’ve been integrating AI more into my workflow lately.

Not to replace writing, but to refine structure, explore angles, and speed up iteration.

Used carefully, it becomes a strong support tool.

How are you using it right now?

[Johannes Becht @joebecht]

Where your information comes from matters.

Not just for accuracy, but for how content is perceived and connected.

Reliable sources tend to strengthen overall context.

[Johannes Becht @joebecht]

There’s something interesting about depth.

When you stay on a topic long enough, your content naturally becomes more connected and easier to navigate.

That seems to matter more over time.