joe federer 💭

Author of "The Hidden Psychology of Social Networks." Former head of Brand Strategy @Reddit, social @EnergyBBDO and @KetchumPR.

[joe federer 💭 @joefederer]

My first book, The Hidden Psychology of Social Networks, was recognized as a Top Business Book of 2021. Genuinely so humbling as a writer.

Here are the 3 central principles around which the book is organized. (1/4)

[joe federer 💭 @joefederer]

the butterfly effect or something

[Colossal Biosciences® @colossal]

Announcing the launch of our nonprofit, the Colossal Foundation, which will deploy cutting edge technology to partners in the field so we can continue to save threatened and endangered species.

[joe federer 💭 @joefederer]

try not to stress, you’re right where the universe put you.

[joe federer 💭 @joefederer]

God made @lexfridman in Arial font

[joe federer 💭 @joefederer]

“The extrovert, for instance, will choose the majority view; the introvert will reject it simply because it is fashionable.” —C.G. Jung

roasted by Carl once again 🤦‍♂️

[joe federer 💭 @joefederer]

“Shape clay into a vessel; It is the space within that makes it useful.” —Lao Tzu

[joe federer 💭 @joefederer]

whoever is running the Biden social accounts is doing an excellent job, this is incredible

[Joe Biden @JoeBiden]

Just like we drew it up.

[joe federer 💭 @joefederer]

Is there anything more infuriating than a menu pop-up that follows wherever you're trying to type?

Feels like the @googledocs team is borrowing Clippy's playbook...

[joe federer 💭 @joefederer]

Sometimes when I'm writing a deck and trying to squeeze a sentence into a tight space, my brain convinces me that if I type faster, it'll fit better 🤦‍♂️🤦‍♂️

[joe federer 💭 @joefederer]

“In the end, everything you love will probably be lost. But love will return another way.” —Franz Kafka

[joe federer 💭 @joefederer]

real humans are posting with this hashtag! #rockineve

[joe federer 💭 @joefederer]

Was inspired by @lexfridman’s conversation with @JeffBezos on generative AI: “It’s not an invention. It’s a discovery.”

https://t.co/g4zoN24v0o

[joe federer 💭 @joefederer]

“Dream life is the soil from which most symbols originally grow.” C. G. Jung

[joe federer 💭 @joefederer]

@lexfridman @JeffBezos extremely valuable conversation. @lexfridman, thank you for continuing to push the technology conversation up to the level of philosophy. it's so important.

[joe federer 💭 @joefederer]

The Internet is Spiritual Technology: A rational claim about what humans deem spiritual and what the Internet really is.

Read on Substack: https://t.co/liEJWCtVWI

[joe federer 💭 @joefederer]

"As social feeds cater to our specific tastes, we need to recognize that truth will never be the most popular flavor. Brussel sprouts won’t win a taste test against french fries. But that doesn’t mean we should start deep frying our vegetables.

'Social' news is deep fried truth. With powdered sugar and a pad of butter. How much are we going to consume before we realize it’s making us sick?"

https://t.co/WwdrI8BbTC

[joe federer 💭 @joefederer]

the best way to ensure a good outcome is to create good incentives

[joe federer 💭 @joefederer]

Have been really inspired by @vervaeke_john's work and put some thought toward the "Meaning Crisis."

https://t.co/RuhIr8BeY0

[joe federer 💭 @joefederer]

"Imagine a pile containing every piece of information humans created from the beginning of time until 2016. Every library, news broadcast, song, letter, movie, carved stone, oil painting, book, bathroom graffiti—everything.

The stack of information created between 2016-2018 is 10 times higher."

https://t.co/8wNYm8Y3Dq

[joe federer 💭 @joefederer]

my dad: i do NOT want a cat
also my dad: