"Southwest has survived, at least so far, because it entered the slump in a far better financial position than most of its competitors and because, along with them, it received billions of dollars in federal aid." @joefreelance@TexasMonthly https://t.co/9QqOQJnKu1
"I’m about to buy some DC-9s."
Six famous last words that set the future of Southwest Airlines. Long read on the carrier from @joefreelance and @TexasMonthly. https://t.co/JRxNmoA6bQ
From Hot Pants and Go-go boots, to handing out thousands of bottles of booze, to becoming the largest domestic carrier in the US, our story as the love airline these past 50 years is full of color. Here’s to 50 more! #Southwest50 https://t.co/zIFhKBeYlV
Fifty years ago today, Southwest Airlines made its maiden flight down the runway at Love Field. The fledging carrier had $7 million in cash, three brand-new 737 jets, and a staff of more than two hundred.
The story of those early days: https://t.co/oeCUulPDp3
To understand Southwest's success, it helps to know how the airline got off the ground in the first place. It's a story that involves Mad Men and lawmen, rats and pigeons, love machines and love triangles, and, of course, hot pants.
https://t.co/oeCUulPDp3
"'Get ready,' Muse said to his smiling hostesses, each of whom was clad in her in-flight uniform of tangerine knit top, slouchy white belt, white side-laced go-go boots, and fire-orange hot pants. 'Now, everyone flip Mr. Lawrence the finger.'" https://t.co/oeCUulPDp3
"So Muse strong-armed the Seattle plane maker, offering unprecedented terms while he was standing on their competitor’s turf. Boeing caved. It sold Southwest the three 737s for $4 million each, with no money down." @joefreelance@TexasMonthly https://t.co/9QqOQJnKu1
To understand Southwest's success, it helps to know how the airline got off the ground in the first place. It's a story that involves Mad Men and lawmen, rats and pigeons, love machines and love triangles, and, of course, hot pants. https://t.co/oeCUulPDp3
“Get ready,” Muse said to his smiling hostesses, each of whom was clad in her in-flight uniform of tangerine knit top, slouchy white belt, white side-laced go-go boots, and fire-orange hot pants. “Now, everyone flip Mr. Lawrence the finger.” @joefreelance https://t.co/9QqOQJnKu1
“Get ready,” Muse said to his smiling hostesses, each of whom was clad in her in-flight uniform of tangerine knit top, slouchy white belt, white side-laced go-go boots, and fire-orange hot pants. “Now, everyone flip Mr. Lawrence the finger.”
Great stuff from @joefreelance, who spoke to many folks who were there when @SouthwestAir launched.
“Lamar, if the sheriff shows up, you push the first flight out on top of him,” Herb Kelleher said. “Roll right over that son of a bitch, and leave our tire marks on his back.”