I always feel awful for the elves. You took the job 80 years ago to make some whimsical rocking horses, 4 parts tops. And now you're soldering an iPad motherboard with your arthritic, cinnamon-scented hands. A brutal gig.
@IAmAndrewKirby I don’t think ads and content are mutually exclusive. Both can work in tandem. Best converting ads can be organic content that has already performed well