Joe MacDonald

CEO & Founder of Former professional footballer turned tech founder, building football’s fastest talent identification platform

[Joe MacDonald @JoeMac_]

No money. No team. No product.

That was 12 months ago.

Today, professional football clubs that compete on the highest stage of world football are using https://t.co/0v5KBtdswu to identify talent.

"Recruitment is the single most important thing a football club does. Get it wrong and nothing else matters."

Scoutd is not merely a scouting tool. It is an identity modeling engine and a predictive intelligence framework.

Football’s fastest talent identification platform.

[Joe MacDonald @JoeMac_]

@AliceTalksFooty Yeah this is a steal for Brighton

[Joe MacDonald @JoeMac_]

@GoogleDeepMind This is the part I find most impressive, we are working on something similar at @scoutdAI, more like a teammate scoring mechanism

[Joe MacDonald @JoeMac_]

Privileged to know one of the lead advisors on this project, very ambitious but very cool

[Google DeepMind @GoogleDeepMind]

We’re teaming up @Palmeiras, the first football club to meaningfully build upon TacticAI: our AI system that can help simulate field scenarios and predict open play dynamics up to 8 seconds in advance. ⚽

[Google DeepMind @GoogleDeepMind]

We’re teaming up @Palmeiras, the first football club to meaningfully build upon TacticAI: our AI system that can help simulate field scenarios and predict open play dynamics up to 8 seconds in advance. ⚽

[Joe MacDonald @JoeMac_]

@SkySportsNews That would be a very good signing. Spurs need to put in a buy back clause

Maybe a swap deal for Van Hecke 😅

[alex @alextalksall]

Scoutd DNA | Your Fingerprint

Every club has a unique identity. We model that identity into a bespoke Club DNA profile, ensuring every player in the database receives a DNA score unique to your club. A tailored approach to recruitment.

What is Ederson’s at Manchester United?

[Joe MacDonald @JoeMac_]

This is amazing work by @alextalksall and the team at @scoutdAI

Follow us for more watchlist Wednesdays !!

[scoutdAI @scoutdAI]

Watchlist Wednesday | Ederson Player Profile | Issue One

Composure. Expression. Athleticism. That's Michael Carrick's brief for a Manchester United midfielder — in his own words.

Ederson is the man reportedly arriving. Our platform tested him against the brief.

@JoeMac_

[scoutdAI @scoutdAI]

Watchlist Wednesday | Ederson Player Profile | Issue One

Composure. Expression. Athleticism. That's Michael Carrick's brief for a Manchester United midfielder — in his own words.

Ederson is the man reportedly arriving. Our platform tested him against the brief.

@JoeMac_

[Joe MacDonald @JoeMac_]

@JakeFleshner Talent Intelligence

https://t.co/D1OSHMt0kQ

[Joe MacDonald @JoeMac_]

@KyleBrandt If the Saquon hurdle was last years, Caleb’s playoff pass certainly fits the bill!

[alex @alextalksall]

only onwards and upwards from here!

over the next few weeks, we’ll be releasing regular player profiles & Watchlist Wednesdays powered by our platform.

make sure to follow @scoutdAI so you don’t miss out!

[Joe MacDonald @JoeMac_]

On the way to London this morning, and it feels like the right time to surface for a bit of air!

I’ve been a little quieter on here lately. Since I first posted about https://t.co/0v5KBtdswu only 12 weeks ago - every conversation, every bit of interest, every demo and trial had to be actioned properly.

We’ve got some really exciting things happening. New partnerships that I can’t wait to share. A pipeline that has grown beyond anything I imagined when I started this business with nothing but an idea.

A few things I can say:

We’re now in active discussions with clubs and organisations across multiple continents and multiple sports.

Our technology has progressed massively, with proprietary models now live and more on the roadmap for 2026.

And some of the names who’ve taken the time to meet and speak with me over the last 3 months have genuinely humbled me.

Which brings me to the real reason for this post. To everyone who has met with me, spoken with me, challenged me and backed me and my vision, thank you. The feedback has been incredible and more humbling than I can put into words. None of this happens in isolation!

We’re only just getting started. Watch this space. https://t.co/EkvqQ4hFrl

[Joe MacDonald @JoeMac_]

@andywatsonsport @ground_guru Looking forward to your segment Andy!

[Joe MacDonald @JoeMac_]

@alextalksall @WakoCD_ @alextalksall our model likes him

[Joe MacDonald @JoeMac_]

Honoured to be invited on to the AI Frame Podcast just over a week ago. If you want to learn more about @scoutdAI then check it out!

https://t.co/sxykssqyvs

[Joe MacDonald @JoeMac_]

@alextalksall @InvertedQuant Hopefully next time can join you both 👍🏼

[alex @alextalksall]

https://t.co/FUGpEYYDVP

[Joe MacDonald @JoeMac_]

@alextalksall @scoutdAI Thanks Alex, you were great as always

[alex @alextalksall]

it was a privilege presenting to the participants of WyLab’s Data Analyst Course today; alongside @JoeMac_ on behalf of @scoutdAI.

it’s always a pleasure to talk about @scoutdAI, the evolving relationship between Humans x Data Analysis and the impact AI will have on sport!