In 2012, an employee at Burger King took a photo of himself placing his feet in a container of lettuce and posted it on 4-chan, an anonymous imageboard website. The caption accompanying the image read, "This is the lettuce you eat at Burger King."
Within 20 minutes, users of the site were able to determine the location of the Burger King branch where the employee worked. News of the incident quickly spread, and by the next morning, the Cleveland Scene Magazine had contacted the establishment. Upon being shown the photo, the manager on duty during the breakfast shift immediately recognized the employee in question and stated that the employee would be fired for their actions.